Fashion, Culture and Sustainability. Get to know the new trending brand Makaber Konzept .

A new UK Fashion Brand is trying to close the gap between Fashion and Culture and at the same time make a real difference in the world. Get to know Makaber Konzept.

In a world full of fashion brand it's hard to get noticed, however, that does not mean that new entrepreneurs aren't trying to change the market. In order to do that, Makaber Konzept comes in play with unique illustrations based on the human history that is rich, detailed, exclusive and, most important of all, 100% sustainable. But what does that mean in reality?

"Most of the Fashion brands, and fast fashion companies, are changing the behaviour to assure that their product is sustainable, however, it's hard to find any real information claimed by those companies. That's why the first Makaber mission is "Putting the World First". We believe that we can make a real difference and be transparent about it." said Roberto Grasiano, founder of Makaber Konzept.

The fashion industry keeps growing year after year, with the prediction of an 8% increase in sales in 2020 in a market worthing around $1.7 billion per year. Consumers behaviour are a key part of this change by learning how to buy clothing online without hassle and companies are offering several facilities to ensure the consumer that the buying online is safe and easy.

With all the challenges that small business naturally has, take action against fast fashion and this massive industry is a big challenge. By adding the new consumer behaviour and the generation that is the main profile target, Makaber founder had to take some decisions to ensure that the product is high-quality, fair price and does not add one more brand working against the sustainability wave.

"We have decided to go all-in with our mission. The T-shirts are made with 100% organic cotton from a fair trade partner, meaning that the people that work in the source, the farmers, are receiving a fair price for their products, allowing them to have a dignified life. Our sweatshirts follow the same process but it has 15% recycled polyester added to the blend. That creates a heavyweight feeling but it's not bulky. The durability of each piece is also very high, the print does not fade and the cotton itself has long-lasting durability. The ink of the print is eco-friendly/vegan and made for last, our packages come in 2 different processes, one is 100% recycled and should be recycled as well and the other is a compostable package that you can use in your garden or simply put into water to dissolve it."

If you want to know more about the brand, visit https://makaberkonzept.com/ and take a look yourself of what the brand is trying to build.


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About Makaber Konzept

Makaber Konzept is an alternative fashion brand that uses human culture as inspiration. We source stories and tales from the past and bring it to the present by adding some macabre concept behind. Our art is created to shock and make people think. We are unique, sustainable and the biggest goal is to create a better world.


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