Manière De Voir sees 187% net sales growth YoY generating over £5m in Q2



Manière De Voir sees 187% net sales growth YoY generating over £5m in Q2.

Manchester based online fashion brand Manière De Voir reports a remarkable 187% increase in sales compared to the same period last year, generating over £5.1million in net revenue within the second quarter. Net sales for June alone were £2million, with all products staying full price.

Despite trading through Covid-19, the brand continued to deliver a convenient online shopping experience, with UK next day delivery options consistently offered, whilst ensuring the GOVs social guidelines were adhered too. Furthermore, Manière De Voir maintains normality by launching monthly collections, with the latest AW20 release set for 26th August.

Manière De Voir’s founder and CEO, Reece Wabara, shares his insight on the current fashion climate and what they have been doing as a company to continue to see growth in an ever-changing environment:

“Covid-19 has been a tremendously difficult time for all personally and in business, especially the high street, online retailers have had the opportunity to acquire customers who typically favour high street shopping and take advantage of their single channel efficiency.

Our strategy to forward plan stock 6-9 months ahead has minimised disruption in this period and allowed us to maintain our 100%+ YOY growth rate.”


Manière De Voir is a brand driven by design and quality, delivering investment pieces that are truly unique to the market with styles that can be worn beyond the season. Product designs for all clothing and accessories are developed by the brand’s in-house design team, paying close attention to contemporary details and the fit.


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