Martin & Brown WINS at London Spirits Competition
Martin & Brown Wins at London Spirits Competition
Cambridgeshire, United Kingdom, 12 April 2021 – At the 4rd London Spirits Competition, which took place in London on April 12, 2021, Martin & Brown Botanic Distillates both won a Silver medal, which is the ultimate seal of approval in the global spirits industry. In order to receive this distinction, Martin & Brown needed to score highly in three different categories: Quality, Value and Packaging.
In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.
According to CEO Sid Patel of event organizer Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there is quality, but also critically appearance and overall value.”
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that are favored by both the spirits trade and the end consumer. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.
“The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value and appearance, the high quality of the judges and the intensely competitive product set. We are extremely delighted that Martin & Brown Botanic Distillates performed so well.” said creators, Kim Martin-Brown & James Brown. “This Silver medal demonstrates that we are making the types of spirits that bar managers and mixologists want to use and spirits drinkers enjoy choosing and drinking.”
About
Martin & Brown Botanic Distillates use a base spirit produced from Sugar Beet grown in the fields of East Anglia, which is then distilled in an artisan copper still to 40% ABV with two very unusual blends of botanicals.
Eastern Spice Blend is complex with 14 botanicals, herbs and spices. It bursts with fresh coriander and hints of orange, sumac, fennel and clove followed by the warmth of ginger and a light fragrance of rose.
Italian Spice Blend contains 11 botanicals, herbs and spices. This is a savoury spirit with a wonderful tomato aroma, heat and fragrance come through from Cubeb pepper and chillies with hints of caper and a lasting oregano flavour on the finish.
Purchase directly from www.martinandbrown.uk