SoPro selected as Tech Company of the Year at the Campaign Tech Awards
6th June 2019: SoPro the social prospecting agency that connects B2B companies with new leads was recognised last night at the Campaign Tech Awards where it won Tech Company of the Year.
The SoPro entry entitled ‘The Power of the Plain Text email’ demonstrated how smart technology, social platforms and well-crafted words can deliver emails that fly through filters to reach new prospects for its 400+ clients.
From hundreds of entries, SoPro was selected for demonstrating collective creativity and deep understanding of the power of new technologies including social platforms to produce outstanding work for clients.
Rob Harlow, co-founder and CTO commented: “SoPro’s expertise and technology helps our clients identify the right prospects and get business development emails to them that engage their interest. SoPro delivers outstanding conversion rates and ultimately new customer relationships and revenue streams.
We don’t specialise in beautiful photography or catchy straplines, the team take existing brand and product insights to craft clear and effective emails that harness social networks information streams while overcoming immense technical barriers that grow daily.
So, it’s not colourful or video rich (unless it serves a clear purpose) but it is the best technology in the world at achieving these connections, unique and unparalleled in its effectiveness and creative in its understanding of how to reach the right people. Then we use short emails and words to bring together suppliers and future customers.”
Privately owned and funded, SoPro is one of the fastest growing B2B marketing technology businesses in the world. With over 400 clients, from growth-focused SMEs to enterprise tier household brands, SoPro runs 150+ active prospecting campaigns on any given day into 30+ countries. Those campaigns engage over 1m qualified B2B leads each year creating connections that have converted into £50m plus of new business for its clients to date.
Rob added: “There is no reason for the ROI delivered by marketing spend to be unclear or unreliable. Our core company value is transparency because it makes sure we strive to improve every aspect of our service, every day. We also publish all our campaign performance results live on our site, leaving nowhere for underperformance to hide - something none of our competitors are brave enough to do.”
The Campaign Tech Awards recognised campaigns and technology across the marketing, advertising and media industries celebrating outstanding achievements. www.campaigntechawards.com
About SoPro
Privately owned and funded, SoPro is one of the fastest growing B2B marketing technology businesses in the world. In three years and with zero capital investment, SoPro has built a highly skilled team passionate about technology, customer service and results.
SoPro’s social prospecting service now connects more businesses with their target customers than anyone else on a 1-to-1 basis with personalised, conversational email introductions, designed to flow naturally into the sales pipeline.
> SoPro’s technology and team power the most sophisticated set of processes for targeting, researching and engaging B2B prospects in the world
> SoPro now supports over 400 clients, from growth-focused SMEs to enterprise tier household brands making connections that have delivered new business worth more than £50m
> All campaign performance results are published live on our site, leaving nowhere for underperformance to hide - something none of our competitors are brave enough to do
www.sopro.io Twitter: @SoPro_London Facebook: @socialprospectr
www.linkedin.com/company/sopro-social-prospecting
Contact: Ana Ansell 07770507723 for additional information, to speak to Rob or for additional images