Technology incubator G33K Group welcomes 11th business to group with personalised video content platform Hopper Video
Brighton based technology incubator group G33K are delighted to announce that dynamic video platform Hopper Video, also based in Brighton, has joined its portfolio. G33K was created to bring together innovative technology businesses with a B2B customer focus. The Group helps turbocharge marketing and sales efforts to help members achieve awareness and customer growth goals faster.
Hopper Video is a personalised video and email platform that increases leads, sales and / or overall levels of engagement for its customers. Matthew Cooper, Hopper’s Founder and Managing Director said “We’ve built a technology platform with endless possibilities. We create personalised videos for clients using animation or film to engage prospects and build their revenues. “
He adds; “Clients like software company Condeco used it as a sales tool and sent out 12,000 personalised videos over 48 hours. This cold email campaign resulted in a click-through-rate of 4.5%; more than double the average for the software sector.
While Make (Good) Trouble, a not-for-profit organisation helping troubled teens, sent out 200 videos as part of a fundraiser. 1 in 4 people watched their video and within 48 hours 4% had made donations raising over £15,000.”
Tayler Cresswell, Make (Good) Trouble’s Co-founder said “Our crowdfunding campaign, like so many, was personal. It needed to connect with parents and carers of teenagers all over the UK who were worried about their children’s mental health. When we discovered the Hopper video platform it was a perfect fit for us, as we could create personalised messages that resonated. It was quick and easy to integrate into our wider PR campaign and it was great to get results back so quickly, tracked directly to the donations. The team at Hopper Video were great to work with, the campaign was fun and very effective.”
Matthew continues; “The idea behind Hopper Video came about three years ago when we made a promotional video and manually added in personalised details for each video and sent out a batch as part of a project I was working on. 24 videos got us 8 meetings. But some of those meetings were enquiries about personalised video for themselves. I knew then that the concept was something special. And so Hopper Video was born”.
Speaking about its latest incubator signing, G33k’s co-founder Rob Harlow said “The UK is a hotbed for technology start-ups. And we’ve been looking for ones that complement our existing businesses whilst delivering something fresh and new. Hopper Video does this. No-one else has developed video production platform that can do what Hopper does. The impact of personalisation across digital channels is emerging and has huge potential – it gives clients a cost-effective and smart way to grab their prospects attention and delivers much higher conversion rates.”
As part of the G33K group, B2B businesses find a range of complimentary technology-based solutions designed to help them find new, well-qualified prospects that they can reach and convert cost-effectively to multiple the speed at which new revenue can be realised.
About G33k Holdings
G33K Holdings is a UK-based group of tech businesses providing marketing, technical and creative services to a progressive world. Incubator successes include SoPro, ColourMeSocial, Soteq, TellJO, GetItGone, Pitch121, Examagram, Minglur, Ethersweep. https://salesagents.uk/
https://g33k.co.uk/ or email ana@g33k.co.uk
About Hopper
Hopper Video is the personalised video and email platform. Used for lead generation, ongoing customer engagement and fund raising. Hopper is proven to outperform other methods of communication. Hopper Video is based on Brighton, UK. To learn more visit http://www.hoppervideo.com or email hello@hoppervideo.com