Arizona Muse Attends The Conscious Edit Pop-up Opening Night Celebration

The Conscious Edit pop-up store from Lone Design Club, in partnership with The Crown Estate, brings sustainably-conscious brands to the mainstream. Launching last night at 84-86 Regent Street, guests enjoyed a panel talk with a special guest speaker, model, activist and founder of DIRT charity, Arizona Muse. Moderated by Amy Nguyen, a sustainability researcher and contributor to Forbes and The Times, Arizona was joined on the panel by Sara Vaughan, an innovator, positive change maker and creator of brands and companies with purpose and host of the podcast series "Start Somewhere" and Rebecca Morter, Founder and CEO of disruptive omnichannel, Lone Design Club.

The evening began with an introduction to the store’s message from The Crown Estate’s Leanne Catterall, who then passed it over to the panel to discuss the challenges in the industry, making an impact and the small steps we can all take toward a greener future for people and the planet.

Arizona Muse, Sara Vaughan, Rebecca Mortar and Amy Nguyen talk about all things impact at The Conscious Edit pop-up store at 84-86 Regent Street, London.

Amy Nguyen comments, “The launch of The Conscious Edit onto Regent Street signals the start of a critical shift towards more responsible patterns of consumption in the fashion industry and beyond. Aligning our spending to our values has never been more important.

The ability to unite innovators and creators championing environmental and social sustainability in this space is a testament to the LDC community’s hard work and purpose-driven mission.

Last night, it was great to bring together Sara, Arizona and Rebecca as thought-leaders and inspirational women in this space to discuss how we can all use our platforms and voices to make an impact and champion change”.

Following the panel talk, guests enjoyed the store, with drinks from sponsors El Sueño tequila and Dalston Soda with music from DJ Marcelina Wick and a BBC Introducing curated acoustic set by Keep Vibes Near.

Visitors to The Conscious Edit were able to browse sustainably-conscious fashion, beauty and lifestyle brands and discover how these brands are making a positive impact. With their stories mapped out throughout the store and a selection displaying tangible metrics around the store's three pillars, environmental impact, ethical and social impact and due diligence verified by our partners at Compare Ethics.

Alongside new, the store promotes repair, customisation and rental. Bring your pre-loved items for restoration in our repair zone in partnership with Sojo. Digitise your wardrobe with Whering, the app that helps users truly appreciate the gems they already own. And discover our rental zone in collaboration with Rotaro, which highlights the beautiful garments available on the rental and resale markets.

DIRT Charity founder Arizona Muse “Many businesses state future stats and how they will reach a goal by 2030 or some distant date. Generally, these targets are unrealistic and what I believe is more meaningful is to talk about what we are doing now. Let's discuss realistic goals and achievements and what action is being taken towards a greener future.

It is great to see stores emerging like The Conscious Edit, giving a platform to discuss these topics and support the brands out there trying their best to do more and better”.

The Conscious Edit pop-up store, 84-86 Regent Street, London, W1B 5RS, will run until the 28th of September 2022, open from 10 am- 7 pm each day, with 20 events and activities scheduled across the month.


Notes to Editors

For more information on this release, the store, events, interview requests and quotes, contact:
McCluskey PR-Laura McCluskey

● The Conscious Edit pop-store Opening night featured a panel discussion with Arizona Muse, Amy Nguyen, Sara Vaughan and Rebecca Morter.
● LDC & The Crown Estate have come together to highlight to consumers the brands and companies working toward a more conscious, responsible future. The store will focus on how, by measuring the impact of the store and brands, we can demonstrate clearly and tangibly that consumers can have a great shopping experience whilst being part of positive change. This will be done by storytelling throughout the store and across 30 of our brands, where we will present data collected by our verification partner, Compare Ethics.
● The store will offer guidance to customers on the small steps that are possible to move towards a more sustainably conscious lifestyle, offering conscious shopping options with new, vintage, repair, reuse, swap and rental options

About LDC
Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings in the UK and internationally. Presenting a new immersive shopping experience, LDC is blurring the lines between consumers’ online and in‐store purchasing experiences.

About The Crown Estate
The Crown Estate is a unique business with a diverse portfolio that stretches across the country. They actively manage their assets in line with their purpose: to create lasting and shared prosperity for the nation. Their portfolio includes some of central London’s best places to work, shop, live and experience, as well as regional retail and leisure destinations across the country, a substantial rural portfolio, a number of mixed-use and strategic land opportunities, and the Windsor Estate, including the world-renowned Windsor Great Park.

They also manage the seabed and half the foreshore around England, Wales and Northern Ireland, and therefore play a fundamental role in the sustainable development of this important national asset, including in the UK’s world-leading offshore wind sector as well as marine aggregates, cables and pipelines and CCUS. Established by an Act of Parliament, they are tasked with generating profit for the Treasury for the benefit of the nation’s finances, this has totalled £3bn over the last ten years.

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