Feel Good In Maemo's Organic Vibrants Capsule Collection. A Capsule collection of summer brights and cool neutrals made from 100% Organic cotton

Maemo is excited to announce the launch of the Maemo Organic Vibrants Capsule Collection. This new collection is bursting with colour, including bold blue, majestic magenta, and extraordinary orange, which are guaranteed to brighten up your summer wardrobe and a selection of cool neutrals, perfect for mixing and matching with your current wardrobe staples.

The capsule collection features organic cotton trousers, cropped hoodies, shorts, mini-skirts and chic jerseys that can be cinched in at the waist or worn loose and easy. These items are perfect for women looking to update their summer look with a pop of punchy colour, tie-dye or add a few trustee-neutral pieces. Pieces can be styled up with your favourite satin maxi or chic evening trousers or kept relaxed by pairing with sweatpants and trainers.

Maemo's trademark super-soft feel is achieved by using a special technique called combing, which takes their 100% organic cotton to another level of perfection. The collection is brought to life with extra pop from their planet-friendly dyes. These new looks are ideal outfits to be worn in warm sunny temperatures as the natural cotton will keep your body cool as you enjoy the sunshine.

The collection features some of the season's hottest colours, with a vivid pink and striking blue, echoing Pantone's Orchid Flower and Skydiver, and a soft Orange, set to be strong moving into SS23.

Maemo was created to offer the modern woman a range of sustainable luxury leisurewear that she could mix and match to design comfortably chic looks to see her through from day to night. Inspired by dopamine dressing, Maemo's design team wanted to insert some joy and happiness into their first Organic Vibrants Capsule Collection. The new range is fun, playful, and most importantly, extremely comfortable and super soft to the touch.


Notes to Editors

Maemo, from the Finnish word 'maaemo', which means Mother Earth, is a seasonless, sustainable leisurewear company dedicated to stylish, comfy leisurewear that could be worn in all situations. Alongside their primary collection, Maemo's drops small capsule collections throughout the year to introduce new styles consisting of sustainable materials, different dyeing techniques and water-saving production processes.

Their primary collection is divided into three; the Essentials range features a variety of ultra-soft, high-quality organic cotton and recycled polyester basic t-shirts, hoodies, pants and sweaters.

The Core range explores comfortable chic, weaving contemporary fashion into traditional leisurewear. Classic crewnecks are fitted with fluid balloon-like arms, while cotton shirts are reimagined, complete with smart pockets and overflowing stitching details.

And the Luxe range is an elegant collection that marries exceptional comfort with high-fashion silhouettes, focusing on punctuating classic loungewear with tailor-like padding, high necks and gathered waists.

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