Head Back To The Future With LDC This Fashion Month What: An Immersive retail experience Where: Regent Street When: 16th February - 9th March 2023 Time: 10 am-7 pm

London, UK: The buzz is building as Lone Design Club, the champion of independent and eco-conscious brands, unites once again with The Crown Estate to present this year's must-visit destination during London Fashion Month - a sustainable lifestyle pop-up store. The LDC X TCE “Back To The Future” Regent Street pop-up is the place to be as over 50 eco-friendly fashion, beauty, and lifestyle brands come together to offer a one-of-a-kind shopping experience.

This tech-savvy retail hub will give consumers a glimpse into the future of sustainable fashion and beyond, with immersive in-store events that tantalise the senses. From a captivating podcast launch featuring influencer Annaliese Days. The Lone Design Club X Oh My Dayes Podcast launch and panel talk will celebrate the launch of the fashion podcast OH MY DAYES: What are we wearing? The evening will begin with an informative panel discussion with leading professionals in their fields, a celebrity fashion stylist, Fashion Psychologist, and author of Big Dress Energy, Shakaila Forbes Bell and Founder of fashion rental platform LOANHOO, Jade Mc Sorely will discuss how to develop a personal style and how finding that can help you make better fashion choices, increase your confidence and ultimately make you a more mindful shopper. Following the talk, there will be an exclusive book signing with Shakaila Forbes Bell of her new book, big dress Energy and drinks at the LDC bar.

The rest of the month will see electrifying drinks parties with music on our opening night party from musician and DJ, DJ Liz Cass, the maga(zine) x Pieces “Pastel Passions & Military Might” Immersive Launch Party, thought-provoking panel discussions, a chill zone for between the shows, workshops, and so much more. There really is something for everyone!

The Artelier, Hat N Spicy, Sour Tai, Abigail Ajobi, and La Musa are five fashion brands showcased at the LDC X TCE Back To The Future sustainably-conscious pop-up event during London Fashion Month. These brands are known for their unique designs and commitment to sustainability, using eco-friendly materials and ethical production methods to create stylish, high-quality fashion pieces. The Artelier, for example, creates beautiful, handcrafted leather goods made from locally-sourced materials. At the same time, Hat N Spicy offers a range of bold, colourful hats and accessories made from recycled materials. Meanwhile, Sour Tai offers a range of sustainable swimwear made from recycled plastic bottles, and Abigail Ajobi creates stylish, sustainable clothing using organic cotton and other eco-friendly materials. Finally, La Musa offers a range of stunning, handcrafted jewellery made from sustainable materials, including recycled silver and ethically-sourced gemstones.

These brands give an insight into the calibre of the brands featured in the store and are a great example of the future of sustainable fashion, a must-see for anyone interested in the intersection of fashion and sustainability.

Lone Design Club is committed to promoting sustainable living and supports brands that prioritise ethical and environmentally-friendly practices. With the fashion and beauty industries having a significant impact on the environment, the pop-up store is a chance for consumers to make a difference and support the growth of sustainable brands.

Visitors to the store can expect a unique shopping experience, combining the latest sustainable trends, technology, and entertainment. With a focus on sustainability, education, and community, the pop-up store will be a must-visit destination for anyone looking to make a positive change in their lives and contribute to a greener future.

"We are thrilled to continue to grow our partnership with The Crown Estate bringing our sustainable lifestyle retail pop-up back to Regent Street. Our mission is to support independent and sustainable brands and provide consumers with access to the up-and-coming designers of tomorrow. We believe that by educating and empowering consumers, we can drive positive change in the fashion and beauty industries and create a more sustainable future. Through this partnership and store, we hope to inspire people to make more mindful and sustainable purchasing decisions, and be a catalyst for the growth of sustainable brands." LDC, Founder & CEO, Rebecca Morter.

Follow: @lonedesignclub


For more information on this project, interview requests and quotes, contact:

McCluskey PR-Laura McCluskey, mccluskeypr@gmail.com


"We are proud to partner with Lone Design Club for this year's London Fashion Week and bring the sustainable lifestyle pop-up retail store to Regent Street again. At The Crown Estate, we are committed to working with others to reinvigorate the retail sector for a greener future. As part of this we want to support sustainable and independent brands that promote a more conscious and environmentally-friendly approach to retail alongside a unique shopping experience for our visitors." Leanne Catterall, Customer Partnership Director, Retail & Leisure, The Crown Estate


Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings in the UK and internationally. Presenting a new immersive shopping experience, LDC is blurring the lines between consumers’ online and in‐store purchasing experiences.



The Crown Estate is a unique business with a diverse portfolio that stretches across the country. They actively manage their assets in line with their purpose: to create lasting and shared prosperity for the nation. Their portfolio includes some of central London’s best places to work, shop, live and experience, as well as regional retail and leisure destinations across the country, a substantial rural portfolio, a number of mixed-use and strategic land opportunities, and the Windsor Estate, including the world-renowned Windsor Great Park.

They also manage the seabed and half the foreshore around England, Wales and Northern Ireland, and therefore play a fundamental role in the sustainable development of this important national asset, including in the UK’s world-leading offshore wind sector as well as marine aggregates, cables and pipelines and CCUS. Established by an Act of Parliament, they are tasked with generating profit for the Treasury for the benefit of the nation’s finances, this has totalled £3bn over the last ten years.


Experience Regent Street, London’s distinctive home of fashion, dining, wellness and lifestyle. Regent Street’s Grade II listed facades represent some of the most distinguished architecture in London. When built, Regent Street was the original shopping street for the capital and has grown into a world-renowned destination that curates year-round memorable experiences that go beyond world-class shopping. Its programme of events is globally recognised and includes the switch-on of its iconic Christmas lights each year.

Regent Street today is home to world-class flagship stores including Microsoft, Gymshark, Burberry and Fabletics, while tucked away in Regent Street’s neighbouring side streets are some of the capital’s most impressive restaurants and bars, including award-winning restaurants such as Veeraswamy and Casa do Frango and underground cocktails at Bar Americain. Wellness experiences can be found across the street, in the likes of Molton Brown and Aesop as well as Psycle and Rapha.

Surrounded by diverse and dynamic smaller streets, including Conduit Street, Mortimer Street, Princes Street, Great Marlborough Street and Brewer Street, Regent Street and the surrounding area offers a hand-picked blend of pioneering global names and independent brands that is unmatched.

To plan your visit and find out about upcoming virtual events, head to www.regentstreetonline.com or follow @regentstreetw1 on social media.

Notes to Editors

A female lead company, Lone Design Club is a fashion, beauty and lifestyle omnichannel company with an online presence powered by its Immersive pop-up stores. This store is on London's renowned Regent Street, located a stone's throw from main fashion week activities. LDC has sustainability at its core, promoting under-the-radar brands and hosting huge events open to consumers, press and influencers.

For more information or event invites, please get in touch with mccluskeypr@gmail.com.

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