Lone Design Club continue to promote shopping with local, independent and sustainable designers. Joining the fight to help them to survive the latest national lockdown.

LDC as a platform and their brands rely on this critical festive period, arguably one of the most important sales time of the year, to gain momentum for their Christmas sales campaigns. Without having a physical space to touch, feel, interact, and learn, the brands and community of designers they work with now have to face a considerable hurdle. LDC’s mission is to encourage their community and beyond to play their part to support their favourite local sustainable and independent businesses to not only survive but thrive in the build-up to Christmas. As a company, LDC are committed to providing the space to help their incredible brands no matter the obstacles set in their way. 

So putting their space where their mouth is, with the support from Howard De Walden Estate and CWM, LDC will bring to you The Living Room Pop-up Store landing this Wednesday 4th November 2020 at 70-72 Marylebone Lane, London for one day only! Fitting 14 days worth of fashion fun into 14 hours, celebrating all things fashion, beauty and lifestyle. The Living Room store will showcase a series of activities designed to lift the spirits in one big, safe, festive shopping session. The perfect opportunity to meet the makers behind LDC’s great brands, shop the club, whilst supporting independents. 

With stunning jewellery from Tiana jewel,  fashion-forward garms from Fyodor Golan and Le Slap, handmade shoes from Pete Sorensen and vegan candles from Elm Rd plus many more, there really is something for everyone!

Guests will be entertained with various creative workshops, several cocktail hours with premium Tequila brand Vivir and of course, unique products you won’t find anywhere else in town, all in a perfectly socially distanced environment. Enabling designers and customers the chance to connect in the flesh and enjoy one last social experience before this lateness lockdown period.

"LDC are always so innovative & supportive even in the face of new lockdown measures! Love you guys!!” Founder Tiana Jewel, Miri Shalom.

LDC CEO, Rebecca Morter Comments “At the core of everything LDC does is our community, so we’re doing everything we can to support our independent brands through this chaotic period. Trying to get as much visibility for our small brands and awareness to shop local both before and during the lockdown. 

We have an amazing online offering but would like to give our brands the chance to engage face to face with their customers and communicate their stories at this important time of the year. So do pop down, meet the designers and keep an eye on our socials for great ways you can shop sustainable this Xmas.”

Join LDC from 8 am-10 pm





Editors Notes:

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and is shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Seamlessly blending their physical/ phygital stores with online digital experiences through lG lives, digital events/ spaces and a wide-ranging online shop. Promoting the latest tech with mobile self‐checkout and product information and QR codes connecting the physical to the digital.

The beauty of LDC is that every concept store is unique. Whether it is displaying a new emerging premium brand, discovering one-of-a-kind products, or gaining a glimpse into the fashion world with their in‐store experiences and events led by influential individuals within the fashion industry.

For more information, press appointments, images or interviews please contact:

McCluskey PR- Laura McCluskey

+44 7572 549 363

Instagram: @lauramccluskeypr


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