Lone Design Club Wins Fashion Districts Retail Futures Innovation Challenge 2020!

• Lone Design Club was awarded first place for their business which connects independent sustainable brands to the conscious consumer through experiential physical and digital retail

• Retail Futures 2020: Fashion District Innovation Challenge Prize, sponsored by Unibail-Rodamco-Westfield, develops retail-tech innovations to transform retail, as we know it.

• Entrepreneurial start-ups utilising new technologies, AI, AR and 3D are helping retail get back on its feet, providing new customer experiences and bringing sustainability and efficiency to the supply chain.

Friday 6th November saw pioneering, fashion, beauty and lifestyle Omnichannel, Lone Design Club win first prize in the Retail Futures 2020: Fashion District Innovation Challenge Prize, sponsored by Unibail-Rodamco-Westfield, Stylus, UAL, The Trampery and IBM. Designed to find innovative solutions to current industry issues across retail, manufacture & design.

Selected from a pool of 88 entries of leading start-ups, winning from a shortlist of 14 finalists who pitched for the prize to judges Harita Shah, Director of Brand, Creative, Media, Comms and Events Unibail-Rodamco-Westfield, Julian Burnett, VP Global Markets – Distribution at IBM; Remo Gettini, CTO at Depop; Carolin Wais, Venture Associate – Retail, Plug and Play; Matthew Drinkwater, Head of Fashion Innovation Agency at London College of Fashion, UAL.

In their pitch, LDC highlighted their work within the retail sector, cutting through the noise of the saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings whilst supporting small businesses. Highlighting their curial pivot of taking their in-store retail experience truly digital using live stream shopping events


In addition to the £15,000 cash prize, LDC will receive vital technology and business support from IBM to develop their business plan, a years desk membership at The Trampery Fish Island Village, one of Fashion Districts studio sites in East London and 12-month membership with Stylus, the competitions trends partners, who will provide essential industry consumer insights. Plus helpful feedback and support from retailers, investors, and journalists in the Fashion District's “critical friends" network such as Farfetch, Yoox-Net-a-Porter and Fashion Innovation Agency, to name a few.

Rebecca Morter, the CEO, Lone Design Club, said: “We are beyond shocked, excited and grateful to win the Fashion District prize. This couldn’t have come at a better time for us, with lockdown kicking off. Our pop up stores having to close, like many independent businesses we were worried about the next few months and how we would continue to support our brands - we are on a mission to digitally deeper amplify our designer stories, sustainable brands and our unique in-store experience! Thanks to the Fashion District and all involved, it means we now have the resources to truly revolutionise digital retail!"

Congratulations to runners-up, AnamXR and GFAIVE and to all short-listed start-up

Website: www.lonedesignclub.com

Follow @lonedesignclub

For more information, press appointments, images or interviews, please contact:

McCluskey PR- Laura McCluskey

+44 7572 549 363

Instagram: @lauramccluskeypr


Attached Media

Press Contacts