Season Of Wonder: A Conscious Gifting Store From The Crown Estate and Lone Design Club launching on London’s Jermyn Street

This December, in partnership with The Crown Estate, Lone Design Club will bring the Season Of Wonder to London’s Jermyn Street. An immersive pop-up store with gifts, events and experiences full of holiday spirit and delight, highlighting sustainability-conscious shopping heading into the festive season.

Guests to the LDC X The Crown Estate, Season of Wonder pop-up store, will be treated to an array of products from independent and sustainability-conscious brands. With a focus on quality, handmade craftsmanship across lifestyle and homeware items, unique personalised accessories and cosy winter knits for all, and the launch of LDC’s debut men’s department, featuring cutting-edge menswear trends and design.

JOIN US:: Press Breakfast And Preview Tour For Season Of Wonder: A Conscious Gifting Store, on Tuesday, 24th November, between 9 am-11 am. RSVP:

The free in-store events calendar will kick off with an opening night celebration featuring complimentary festive red berry cocktails from Ciroc Vodka and a live performance by Shelf Lives. Throughout the month, we will host intimate wreath-making workshops, whiskey-tasting masterclasses and drinks parties - plus festive concierge shopping evenings to lend a helping hand to those looking for the perfect something for that special someone.

Christmas is so much more than a day; it’s about a million little moments of wonder, and we want to share this special time with the whole community. For those looking for a moment of calm during their festive shop, the store will feature a chill-out pod, designed as a quiet space to catch your breath and will host designated quiet shopping times across the month.

Also, in the seasonal spirit of goodwill, the store will have multiple touchpoints to engage with charitable donations. With options to make a small donation at purchase or buy a stocking filler from our festive gumball machine - with all funds going to The Felix Project. Plus, LDC’s first-ever very secret Santa inviting our guests to bring in small wrapped gifts (T&;C’s apply); to be shared and swapped).

LDC and The Crown Estate will continue their support of sustainability-focused retail through their partnership with Compare Ethics to verify the work done so far by the brands involved and show their genuine commitment to improving their impact. The store pillars will focus on Environmental Impact: Sustainability in Materials and Production, Ethical + Social and Due Diligence. You can see more on these pillars here.

For more information on this project, interview requests and quotes, contact:

McCluskey PR-Laura McCluskey


Notes to Editors

● In line with the Jermyn Street audience, Lone Design Club will launch their first dedicated men’s/unisex department in the Season Of Wonder pop-up store.

● The store will highlight sustainability-conscious gift options throughout the holiday season.

● Free in-store events will be offered to customers to add to their shopping experience.

● LDC & The Crown Estate have come together to highlight the brands and companies working toward a more conscious, responsible future to consumers. The store will focus on how, by measuring the impact of the store and brands, we can demonstrate clearly and tangibly that consumers can have a great shopping experience whilst being part of positive change. This will be done by storytelling throughout the store, where we will present data collected by our verification partner, Compare Ethics.

About LDC
Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings in the UK and internationally. Presenting a new immersive shopping experience, LDC is blurring the lines between consumers’ online and in‐store purchasing experiences.

About The Crown Estate
The Crown Estate is a unique business with a diverse portfolio that stretches across the country. They actively manage their assets in line with their purpose: to create lasting and shared prosperity for the nation.

Their portfolio also includes some of central London’s best places to work, shop, live and experience, as well as regional retail and leisure destinations across the country, a number of mixed-use and strategic land opportunities, a substantial rural portfolio, and the Windsor Estate, including the world-renowned Windsor Great Park.

They also manage the seabed, natural marine resources and much of the foreshore around England, Wales and Northern Ireland. In this capacity, they are responsible for awarding seabed rights for offshore renewable energy projects as well as marine minerals, gas storage, carbon capture usage and storage, cables and pipelines, and playing a unique role in developing and helping sustain UK energy supply and infrastructure in a sustainable way.
Established by an Act of Parliament, The Crown Estate works to create social, environmental and financial value, both now and for the future, for its customers, partners and the nation.
They return 100% of their net revenue profit to the Treasury for the benefit of the nation, contributing £3 billion to the public purse over the last ten years.

Attached Media

Press Contacts