Children’s Activities Association puts community first by welcoming all providers to new online group

Morton Michel has been working closely with the Children’s Activities Association (CAA) to launch a new Facebook group, the ‘Children’s Activities Community’. The free-to-access group is designed to provide valuable resources and support for all activity providers and anyone looking to start up a business in the children’s activities sector.

The CAA is an industry led, not-for-profit organisation and Morton Michel is proud to be a founding member! Children’s Activities Association members benefit from business support, advice, insights and offers from trusted partners, and the welcoming, inclusive community it provides is often ranked as the membership benefit that activity providers place the most value on. So, to stay true to its core value of welcoming and supporting everyone in the sector, the CAA created this online space open to anyone working in, or looking to start a business in, the children’s activities sector in the UK.

Everyone who joins the private Facebook group will be part of an online community made up of people with a personal interest in children’s activities. Here, they will have the opportunity to meet other activity providers both locally and nationally. It is a space to celebrate the thriving children’s activities sector, for problem-solving and sharing experiences with peers. The Children’s Activities Community group includes opportunities to network online, to learn from industry experts, free live events and access to exclusive community offers.

“This is a really exciting development for us as a membership organisation because community is so important to all of us. We get great feedback about the advice and support we provide, so by offering this private digital community, we’re able to welcome and support even more people - and that can only be a good thing,” said Mike Dodd, CAA Chairman.

The children’s activities sector in the UK currently operates without regulation and providers sit outside OFSTED requirements, even when activities are delivered in nurseries or school settings. The CAA aims to support children’s activity businesses by encouraging them to be accredited.

The Children’s Activities Association works to ensure the quality of activities provided and to support parents and caregivers in finding activities that are appropriate and enjoyable for their children, from accredited providers.

“We’re thrilled to provide the new Children’s Activities Community group,” said Sue Lee, CAA Board Member and Managing Director, Morton Michel. “We believe strongly in the value of our membership, but we have community at our heart. And the community that we have among our children’s activities providers is incredibly important so we want everyone who wants to be a part of it to be able to do so.”

“As a sector we helped each other navigate COVID-19 and numerous lockdowns, and we continue to support one another with whatever challenges our businesses face. Our new Facebook group is clear evidence of our commitment to the community we represent,” said Mark Rasche, Vice Chairman of the CAA and Director of Sport & Activity Professionals.

Join the free Children’s Activities Community Facebook group at:

See the original Morton Michel article here:

For more information about the CAA and its membership programme, please visit the Children’s Activities Association’s website.

Notes to Editors

The Children’s Activities Association believes that the industry should not rely on self-regulation and that high standards of practice should apply to every provider within the sector. The CAA is founded on the belief that every parent and carer who wants to access activities for their babies or children should be able to do so with peace of mind that the activity is run professionally, and that all safeguarding and other regulations have been met.

Above all, the Children’s Activities Association believes that the benefit to babies, children and their families from having access to a range of high quality, professionally delivered activities groups is huge. The CAA and its members would like to be part of a regulated sector and believe that whole communities benefit from the availability of high quality activities clubs.

For further information, to arrange an interview or receive a long-form article please contact Fiona Gunn at The Hammond Agency on or call Rachel Hammond on 07359359772.

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Established in 1964, Morton Michel has been trusted by childcare professionals for over 56 years to provide insurance, risk management and service solutions tailored specifically for the childcare and education sectors.

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