Book subscription boxes experience the impact of Instagram on consumers book buying habits.
Physical book sales may have decreased according to the latest information published by The Publishers Association but book subscription boxes are bucking that trend.
Part of that reason is the impact of social media and in particular the visual Instagram. Book subscription boxes include not only great books but gifts and themed items to accompany the books like candles, stationery and homewares.
My Chronicle Book Box was started to provide thoughtful gifts for book lovers taking the humble book and adding an author signature and bespoke goodies to create a fuller gift experience. Founder Louise Driffield shares:
“We are seeing more and more of our customers sharing the books and goodies they receive in our boxes on Instagram, which is great. Customers are coming to us not just for something great to read but for a full photogenic package to share on social media.”
Instagram has a strong bookish community, the bookstagram tag has been shared over 35 million times and the more popular bookstagrammers have in excess of 100,000 followers so the reach and influence Instagram is having on consumers book buying habits should not be over looked.
Publishers are well aware of the power of the book cover in securing sales and are giving us beautiful looking books ideal as the centre piece of a bookstagram post. Yet for the perfect post an array of other beautiful bookish items help to maximise those coveted likes and engagement.
Book subscription boxes are fulfilling this need with Instagram ready packages of photogenic bookish loveliness.