Recycle at Boots, cosmetics recycling scheme now available in 700 UK stores
The Recycle at Boots scheme has become the most accessible recycling scheme of its kind in the UK (according to OPRL) - announcing it is now available in 700 stores.
The scheme launched its trial just last year in 50 stores - since then, it's seen over half a million* products deposited as a result.
Customers are encouraged to use the scheme and receive a voucher for 250 Boots Advantage Card points** (worth £2.50) for every five products they deposit.
Lucy Reynolds, Director of Communications and CSR, Boots UK, said: "We are delighted with the reception the Recycle at Boots scheme has had - the reaction from our customers has been overwhelmingly positive. We've listened to their feedback and, as a result, are rolling the scheme out further, making it easier than ever for our customers to recycle their empty products that would usually go to landfills. From old mascaras and toothpaste tubes to finished lipsticks and empty vitamin pots – customers can feel even better about treating themselves with their Boots Advantage Card points knowing that their products can be recycled."
All of the beauty, cosmetic & wellness empties collected are considered 'hard-to-recycle' and generally aren't accepted by curbside recycling. Recycling partners MyGroup (www.mygroupltd.com) are using their innovative processing techniques, not only to recycle the material - but to guarantee not a single piece of packaging ends up in a landfill or incineration***.
The packaging & products undergo a lengthy process to become new materials - which with the help of ReWorked (www.reworked.com), become children's furniture, shop fittings and even storage containers that are now being used at Boots warehouses.
"Through schemes like Recycle at Boots, we're not only diverting plastic from natural ecosystems and landfills - but we're also positively changing mindsets when it comes to recycling. We need the help of the highstreet to make recycling accessible and to make sustainability a priority for all." - Izzie Glazzard, Marketing Manager, MYGroup.
Boots has also revealed the top three recycled products: toothpaste, mascara, and hand wash - with Colgate, No7 and Boots coming out as the most recycled brands.
To take part, register here on the Scan2Recycle page.
To find your nearest recycling bank, visit Boots.com/Boots-recycling-scheme.
*Total number of products recycled since launch: 500,282.
**Terms and conditions apply. A cap is placed to receive one reward per day and 8 rewards per month, regardless of how many products are deposited.
*** Exclusions apply – For health and safety reasons, we cannot accept the following items: aerosol cans, perfume bottles, nail polish bottles, hair dyes, brow and eyelash tints, safety razors and razor blades, disposable razors and razor heads, used PPE (disposable masks, gloves and visors), food packaging including crisps, medicine, vitamins and supplements blister packs and foils; any electrical items such as hairdryers and straighteners and any medical devices, electrical or not.
ENDS -
About MYGroup
MYGroup are a group of recyclers, specialising in championing innovative processes - our range of services is designed to improve our clients' environmental standing, diverting waste from landfills & reducing carbon footprints.
They recover & remanufacture hard-to-recycle waste, creating plastic, metal and textile works. Helping maintain a circular economy for difficult waste often considered to be 'non-recyclable', even pursuing ocean waste for recovery. By collaborating with brands, they're supporting the clean-up of seas, oceans, and natural environments worldwide and reducing the UK's debris build-up.
MYGroup will be taking the material from the Boots & No7 partnership and recycling 100% of the elements back into a graded granule for remanufacturing. Their on-site board manufacturing facility will turn the granule into boards, building materials, shop fittings and furniture - even working with local schools and charities to improve their facilities through donations of recycled products.
mygroupltd.com
About Boots UK
With 2,336* stores and a team of around 52,000* colleagues, of which approximately 6,600* are registered pharmacists, the Boots brand has been at the heart of local communities across the UK since 1849. Boots UK is committed to providing exceptional customer and patient care and being the first choice for pharmacy, beauty, healthcare and wellness, alongside offering its innovative portfolio of product brands, including No7, the UK's No1 skincare brand, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.
Boots UK is part of Walgreens Boots Alliance (Nasdaq: WBA) – a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. More company information is available at boots-uk.com.
*As of Aug. 31, 2020
About Metrisk & Scan2Recycle
Metrisk Ltd developed Scan2Recycle to reward consumers who engage with recycling, creating positive change and a lasting shift in behavioural trends. Leveraging a partnership with My Group, a recycling powerhouse has been created, which delivers industry leading reporting and traceability, whilst importantly, 100% landfill diversion and zero incineration, ultimately helping to protect the planet for future generations. www.scan2recycle.com