About Orangutan
If you’re looking to create content on how businesses acquire or retain customers through incentives & loyalty programmes then we can help.
For 30 years (the last 20 as MD of Orangutan) , I’ve been designing complex incentive & loyalty programmes to drive sales for the world’s leading brands, including: AIG, BMW, Compaq, Microsoft, P&G, Coty, GE, Honda, Lloyds & Wella to name a few. This goes deeper than simple reward programmes, helping organisations to change working styles, product offerings & sales channels to optimise their performance
We can show readers how to create results where others failed through a process that ensures the programme's launch, structure, behaviours targeted & recognition & rewards are compelling enough for the audience.
We can help with questions around how incentive & loyalty programmes can be used strategically - clear objectives & working to the psychology of the audience - which we can back up with research & case histories.