Global FinTech launches digital money education programme in readiness for Covid-19 lockdown exit

London, April 28th, 2020: Paysend, a global FinTech based in UK, has started an educational program to help customers improve their knowledge about money in the digital world through a series of articles, blogs and videos based on a behaviour change model that has been created with a group of experts in FinTech strategy.

The programme starts with the launch of a video campaign and a white paper which has been re-leased worldwide through press and social media outlets.

Money can be considered the ‘blood’ of the economic system as it connects people with the economy of work, allowing each to care for the needs of their families and communities.

But the coronavirus lockdown has forced many people to change their spending habits, and in particular has introduced them to the phenomenon that is digital money. As we near the exit of the crisis it is important that consumers have a good understanding of ‘new money’. Consistent with Paysend’s global profile they are taking an education lead.

Alberto Macciani, CMO at Paysend commented: “The programme focuses on the acceleration of the new digital payments, moving from traditional cash to digital services. Money is transforming into something virtual, where technology allows to pay, hold and send money without any physical support. Your smartphone is your wallet and gives you instant access to your money 24/7, and with the highest levels of security and safety. And, of course, the Covid-19 crisis is making all this even more urgent as millions of people are distancing from their homes and families.”

Massimo Bustreo, Professor of Behavioural Economics in Milan will be working with Paysend on the creation of this educational programme. “The relevance of money in the lives of people of every walk of life, but still anchored to old models and ancestral fears that could benefit from a wider un-derstanding. Many people might use a smartphone everyday but still feel worried about having a bank or using money transfers online”.

Alberto Macciani added: “Too often the message used to introduce people to digital money is not working because it creates a stigma on the existing behaviour, which naturally consumers reject. Nobody likes to hear they are doing something wrong. We need to unlock this barrier through a mix of communication and innovation that consumers can trust and action.”

Notes for Editors

White Paper available at:

About Paysend

Paysend is a global Fintech company born in 2017, based in UK and authorised by the FCA. With more than 1.6 Million customers present in over 80 countries and multiple currencies, Paysend enables instant cross border as well as local payments in a way which is simple and smart.

Paysend has its own global network of banks, international and local payment systems and is partnering with the major international card networks: Visa, Mastercard and China Union Pay as a principal member and certified processor. Paysend is money for the future

Attached Media

About PaySend

Paysend is a next generation integrated global payment ecosystem enabling consumers and businesses to pay, and send money online anywhere, in any currency. Paysend is UK-based and has global reach with the clear mission to change how money is moved around the world. Paysend currently connects 12 bn cards globally across Mastercard, Visa, China UnionPay and local card schemes and provides over 40 payment methods for online SMEs. Paysend operates in over 60 countries with more than 3.8 million consumers and 17,000 businesses on its platform. As a global end-to-end payment platform Paysend has its own global network of banks, international and local payment systems, and has partnerships with the major international card networks Visa, Mastercard and China Union Pay as a principal member and certified processor. Paysend recently opened its US and Canada operations and secured a partnership with Alipay in order to grow its global footprint. Paysend is Money for the Future.

Press Contacts