7 of the best April Fool’s Day photography pranks

Another April Fool’s Day is around the corner, which only means one thing – most April Fool’s Day participants are currently trying to find the perfect joke to fool their friends and family. With more people being suckered in by various online gags than they’d care to admit every year, it has become more and more difficult to be original and creative yet make the joke sound believable.

Leading camera equipment and accessories insurer photoGuard has seen a lot happen in the world of photography. Obviously, some April Fool’s Day jokes stand out more than others. photoGuard is not here to fool their audience this year, instead, they are hoping to inspire readers, they put together a list of their favourite April Fool’s jokes over the years.

Head of Marketing at photoGuard, Alex Bennett said: “It’s nice to add some light-heartedness to our day. Looking back, it’s a surprise that some of these announcements made a fool of anyone.”

Adobe’s Fragrant Scent-Sei Gag

Familiar smells can automatically trigger happy memories, but what if you could capture those scents in a picture. That’s exactly what Adobe developed back in 2019 with their ‘Scent-Sei’ technology, which allows photographers to capture the fragrance of their subject through their smartphone.

Just focus in on an object, tap ‘smells’, adjust the slider to control the intensity of the fragrance and snap! You’ll be able to sniff out the scent through the charging port once you’re done. Of course, this one stinks of a lie.

The Kodachrome Comeback…Not!

Perhaps the cruellest April Fool’s joke of them all, revealed in 2018, was that the famous Kodak Kodachrome would be returning to our shelves. Kodachrome was one of the most famous film emulsions ever, with its revolutionary colour process becoming a hit with some of the biggest names in 1970’s photography – and even a song of the same name from Paul Simon.

Despite being discontinued back in 2009, the iconic colour film would be making a much-feted comeback for those who either never got to try it the first time around or just loved using it in the first place. Obviously, this one was all one big cruel joke. But it sure got us feeling nostalgic!

photoGuard believes great jokes should be shared with the world.

Read more on:

https://www.photoguard.co.uk/april-fools-day

ENDS

Notes to Editors

About photoGuard

photoGuard is one of the UK’s leading camera equipment and accessories insurers, protecting amateur and professional photographers and their precious photography equipment for over 20 years, at home, on the road and overseas.

Website: https://www.photoguard.co.uk

Contact: Alex Bennett, Head of Marketing

Email: Alex.Bennett@pib-insurance.com

Photo courtesy of:
Mailbox, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons


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