UK’s Marketing Professionals meet to discuss the role of marketing in a difficult economy
150 of the country’s leading marketing professionals are to meet in London on Thursday 22 September with the aim of addressing the role marketing can play in steering the UK through an economic recovery.
In the inaugural conference of the Alliance of UK Independent Agencies, Pimento and Agencynomics, the focus will be on how to attract the best people into marketing to drive the promotion and growth of the business sector, the purpose of marketing and how the performance of marketing initiatives can be optimised and measured.
CEO of Pimento, Stephen Knight emphasises the importance of cooperation in achieving the best results. “In Pimento we have an alliance of the country’s leading professionals across multi disciplines, which means that clients are able to access all the areas of marketing support that they need in one place. From Packaging to PR, and Digital to Design by working together we are able to deliver the best in class solutions for businesses as they navigate their way through choppy economic waters. The conference is designed to draw out best practices so that we can optimise the value of marketing holistically and play our part in the economic recovery.”
Pimento covers all areas of marketing, including branding, events, data management, customer experience, social media, PR, ecommerce and general consultancy, and has access to 3000 marketing professionals across 150 agencies. Clients are able to build the most appropriate team to meet their needs.
The Alliance of Independent Agencies brings the best and most forward-thinking independent agencies together to access the tools, resources, community, training and guidance to keep their offering as brilliant as their ideas, and to maximise the return on their own energy, persistence, commitment and hard work.
Agencynomics is an organisation dedicated to supporting the now, next and future of agencies through a free community and through events. They believe that when many agency minds are working as one, they overcome challenges and find better solutions, faster.
The conference is to take place at the Montcalm Marble Arch Hotel in London.