Wear Your PJs on World Mental Health Day & Make Mental Health an Everyday Conversation
Pimento partner Pjoys, with support from Fenwick Launch New Campaign and Call To Take Part
On International Suicide Awareness Day and on the eve of London Fashion Week, new-to-market purpose led pyjama brand Pjoys has launched a new campaign called ‘Wear Your PJs’ as an accessible way for everyone to get involved next month with World Mental Health Day on the 10th October.
Wear Your PJs calls on businesses, organisations and individuals across the country, to wear their PJs on 10th October, which is World Mental Health Day, in a bid to encourage more people to talk and make mental health an everyday conversation.
The campaign has been created by Pjoys, a new luxury ethical pyjama brand supporting mental health. Pjoys launched earlier this year with an exclusive range of limited edition pyjama sets, curated by international contemporary artists who are keen to support their message and cause. As well as donating to mental health charities with every sale of their products, Pjoys has created Wear Your PJs as a symbolic way for everybody to show their support and help fundraise for charities on World Mental Health Day.
“We're creating a movement of people who are unafraid to talk about mental health and mental illness in equal measure. Wearing your PJs is a conversation starter, an equaliser. You might be wearing them as a way to let people know you've experienced poor mental health, or maybe because you've been supporting someone with mental illness, maybe you just think it makes sense to live in a world where we can talk about our mental health as easily as we talk about physical health.
“People shouldn’t feel awkward talking or asking about mental health, we need to continue to shift the culture and remove the stigma once and for all.”
- Michelle Morgan, founder of Pjoys and the Wear Your PJs campaign -
Wear Your PJs is launching at the British Fashion Council’s Positive Fashion showrooms which is championing industry best practice and supporting a number of UN Sustainability goals.
“The British Fashion Council is delighted to support Wear Your PJs on World Mental Health Day. As an organisation we are committed to ensuring that the fashion industry is one that we are all proud to work in and initiatives like this help to raise awareness and encourage best practice across the industry.”
- Caroline Rush, Chief Executive, British Fashion Council -
Pjoys also announced Fenwick, a patron of the British Fashion Council, as their first retail partner. Fenwick of Bond Street will host Wear Your PJs events at their department store in London on World Mental Health Day involving special guests.
Pjoys founder Michelle Morgan is also today named as an Ambassador for MHFA England. As an award-winning social entrepreneur who experienced burnout, anxiety and depression, Michelle frequently shares her own story with many different groups of people. From young teenagers to large corporations, Michelle has been delivering MHFA England training in her role as an Instructor and proving mental health is a conversation that everyone wants to learn more about and be better equipped to support.
“We are supporting Wear Your PJs for World Mental Health Day because we want to break down barriers to talking about our mental health and supporting people to thrive at work.
We want everyone at MHFA England to bring their whole selves to work every day of the year and that includes feeling empowered to have open conversations about wellbeing and mental health.
As a social enterprise committed to helping employers of all shapes and sizes create healthy workplace cultures we must walk the talk and lead the way. Getting involved with Wear Your PJs for World Mental Health Day is one way we do just that.”
- Simon Blake OBE, Chief Executive, MHFA England -
• Wear Your PJs takes place on 10th October, World Mental Health Day.
• The new campaign has been created by Pjoys to encourage more people to talk about mental health and make it an everyday conversation.
• Wear Your PJs invites businesses, schools, organisations and individuals to join in by simply wearing their PJs to whatever they are doing on that day. Whether it be to work, school, the gym or a meeting. Then simply promise to have a conversation with someone about why they are wearing their PJs.
• Supporters in their PJs can help spread the word and smash the stigma, sharing their pictures of the day on social with the hashtag #wearyourpjs
• For further information and to sign up for updates visit www.wearyourpjs.com
• Pjoys is a new pyjama brand that supports and donates to mental health charities. Pjoys launched in March this year with designs created by international contemporary artists. Their launch collection has a range of Limited Edition PJ sets alongside t-shirts and other sleep accessories.
• Pjoys is BCorp Pending status from September 2019.
• Fenwick is Pjoys first retail partner. Pjoys will host a series of Wear Your PJs events and window displays in their London department store on and in the lead up to World Mental Health Day.
ENDS
For more information about Pjoys visit www.pjoys.co.uk Follow Pjoys on Instagram and Facebook @pjoys
For more information visit www.wearyourpjs.com and sign up to the newsletter
For images or interviews please contact Sarah Shore sarahleucine@gmail.com or 07748 845 692