Inspired by motorsport. The ultimate performance range. Point Zero Zero One.
From a world that knows how to win.
Where every .001 of a second counts.
New independent UK brand .001 is passionate about creating stylish, beautifully made, premium functional active / leisurewear for men and women.
For motorsport fans (armchair to race goers) – and beyond too - a wider global audience of other performance sport enthusiasts (cycling, swimming, winter sports etc), and active, stylish, leisurewear consumers
Using a monochrome palette, the launch range has been created to specifically last in terms of design styling / appeal and durability too.
The brand mixes technical, superior fabrics with unique design styling and detailing.
The sports performance range comprises; Bra Top, Leggings, Men’s Tights, Long Sleeve Functional Tee, Oversized Vest plus a Devoré Tee and a gender fluid super Lightweight Jacket - both using a unique Flow Viz graphic design.
The premium leisurewear range comprises: Hoodies, Crew Sweat, and a range of Logo Tees in a variety of languages (English, Japanese, Spanish), plus a Tee with Flow Viz graphic design.
The range is priced form £40 to £95.
Notes:
The Flow Viz graphic design is the brand’s unique interpretation of a translucent paint Formula 1 teams use in testing / development to help determine design and performance of their cars.
Further products (Gilet, Leggings, Tops, Outer Jacket) are in development.
Motorsports (F1, MotoGP, Indy, WEC/Le Mans, GT, the new women’s race series 'WSeries') are timed to one thousandths of a second (.001) so the performance goal of every team, rider, driver is to constantly achieve fractional advantages to help in a world where winning / better grid positions can sometimes come down to just .001 of a second. In F1 history 85 races have been won by a gap of under a second.
The 2018 Monaco GP winner, Daniel Ricciardo finished his free practice session on Saturday in lead position just .001 of a second faster than second placed Max Verstappen.
Motorsport global audience 500m+
The range is purposely ‘non- tribal’ and monochrome in palette to avoid key colours associated with race teams, plus brand insight confirms consumers in general like well made solid colour pieces in their kit bag, wardrobe repertoire.
80% of F1 fans (GPDA Survey 2015) don’t follow a particular driver. 30% follow more than one team.