Amazon specialist’s new office signals growth as Black Friday begins
With Black Friday and Cyber Monday capturing the imagination of customers and vendors once again, one specialist Amazon agency is celebrating its own strategic move, with a relocation and expansion of its current Notting Hill HQ as it welcomes four new team members.
Unicorn Orange, which last month was announced as a runner-up in the Amazon Ads Partner Awards in New York (making the final 3 in the Performance Award category for EMEA) has moved floors and taken extra space in the iconic Grand Union Studios building.
‘We've moved into a fantastic new space that reflects our vibrant culture and provides us with room to keep innovating, collaborating and expanding the team,’ explains Ed Sweet.
‘We are already unpacked in the new space and of course we had hoped to bring a trophy back to add to the new cabinet but we were up against some fantastic campaigns run by agencies that are considerably larger than ours. So to make the final 3 is pretty epic to be honest!’
Ed co-founded Unicorn Orange with his wife, former Amazon strategic vendor services manager, Sarah Sweet (who managed £40m+ revenue with the retailer).
Sarah concludes;
‘2023 has been a big year for us, not just in terms of recognition from major national and international awards such as these but also in terms of new clients and indeed our results for them.
‘In order to build on this momentum and serve them as well as we can we need highly skilled team members around us and with ex-Amazonians, ex-brand managers and ex-finance industry staff we have exactly that. Thankfully our new home means we can accommodate everyone nicely and there's still room for more.’
With Black Friday in full swing, the Unicorn Orange team has some top tips for sellers and vendors that they may wish to consider to make the most of the opportunity;
‘For those sellers and vendors and while it may seem obvious, BFCM should not been viewed as a big profit-making opportunity. What it does represent however is likely the best opportunity to reach a huge audience of customers and therefore acquire new customers. Every effort should be made to appeal to these customers, explains Ed.
‘However, there is little to no point in acquiring new customers if they do not become repeat shoppers. Offer subscribe & save vouchers, repeat order vouchers and be sure to re-target customers that have purchased during the deal event, with the same and similar products from your catalogue. Ensure the creatives are aimed at driving repeat purchases.
‘Customer lifetime value (CLV) is a grossly under-utilised statistic, often due a lack of awareness or an inability to calculate it accurately. BFCM is a gift to get your Amazon flywheel turning and drive that CLV, so this year, why not let BFCM be the gift that keeps on giving?’
ends