At a recent West End event run by Primedia Solutions, the reluctance of successful City women to promote themselves in the media was discussed. Addressed by Sue O’Brian, CEO of the search firm Norman Broadbent, Angel Investor Dale Murray, and Channel 4 journalist Siobhan Kennedy , eighty top flight women were challenged to speak up, put their nerves behind them and start redressing the 1 in 14 imbalance of women to men seen as interviewees in main channel news programmes.

But a similar picture is now emerging in the world of engineering, reported in the Observer (16/2/14), with Business Secretary, Vince Cable, citing the national shortage of engineers to be ‘a serious threat to the economy,’ and ‘the extreme under-representation of women’ exacerbating the problem. The Engineering Employers organisation EEF makes the same point.

Primedia Solutions notes that only 8% of British engineers are women, about the same percentage as the number of women interviewees seen on out televisions, and materially lower than our European neighbours.

‘Its not that the UK is full of shrinking violets,’ say Primedia, ‘but women do appear to be more concerned about their appearance than the messages they want to deliver when compared to their male counterparts. When we are preparing women clients for television interviews, we do find ourselves having to build self esteem confidence as much as coaching in interview techniques.’

Matching the Government’s ‘Grants for Women’ initiative, Primedia, who pride themselves on maintaining strict confidence with their clients, are whispering to any women willing to take up the challenge of media preparation that they will half their fees……….as long as they keep the offer to themselves!

About Primedia Solutions Ltd

Primedia Solutions is a bespoke media coaching company. Working with Senior Executives we use innovative input techniques to prepare CEOs for challenging and crisis media interviews across TV, Radio and Print as well as for Select Committee Hearings. Very discreet and confidential, we stand out from the crowd as we have all been there and done it….and , mostly, survived. Having prepared you we then put you through as near the real thing as will ever be experienced, using real interviewers, and real environments. Then we review. Our objective…..for our clients to enjoy an interview with John Humphrys!