5 Killer Tips To Market Your Small Business Right Now

Looking for some killer marketing tips to transform the success of your small business? Read on...

1. Modern marketing is about listening, not talking

Traditional marketing boils down to “shout the loudest, with the most attractive offers”. But in an online world, where your audience has their attention pulled in a thousand directions every day, there’s a smarter and more cost-effective way to market your business. You just listen.

Your prospects will tell you exactly what they want, and how they want it delivered. All you have to do is tap into the websites, social channels, forums and comment sections where your prospects are leaving their thoughts and problems, in order to inform your marketing output directly. Stop telling them what you think they’d like to hear, and just listen out for their exact problems to be solved. This will give you the sole focus for your marketing.

2. To write the best copy, don’t write in your own words

Printed flyers, brochures and mailshots need written sales copy. But writing winning copy isn’t about yelling the best deals in the biggest, brightest lettering. To really hit home with your readers, you need to know what else they'll read attentively, and what they’re reading for – and you need to write in their words, not yours.

Read your customer reviews. Hunt down the best and worst YouTube comments related to your market. Take the exact words your prospects are using, understand what they love and hate about your industry, and reformulate these words into messages that can inspire people to take action and solve their problems. Never, ever, write sales copy off the top of your head.

3. To grow your social following, stop selling

In the right hands, social media is the ultimate marketing tool. In the wrong hands, it’s like shouting canned sales messages into an empty cellar. To harness the power of your social channels, and to have them complement your marketing flyers, leaflets and printed collateral, first stop and rethink your idea of what social media is.

In the words of Gary Vee [https://blog.hubspot.com/opinion/gary-vee-most-marketers-are-doing-it-all-wrong-are-you-one-of-them], your social media posts aren’t the advertising; they’re the TV show. A constant stream of useful, shareable, high-value content that harnesses your industry expertise is the gold dust that grows your social following. Not overnight, but over hours and days and months and years of giving, and giving, and giving again.

4. Your website really isn’t about you

And your “About Us” page definitely isn’t about you. Neither are your business cards, or your catalogues, or your mailshots or brochures or printed flyers. None of your marketing materials are about you – they’re only ever about your prospects, and what your satisfied customers have to say.

It all comes down to great UX. Treat “great user experience” like a fundamental law of physics when it comes to your marketing. And at its rock-solid foundation, great UX is this: make everything about your user. Make every webpage like a letter to one person; the kind of person who already buys from you. If your “About Us” webpage talks in “we” and “us” and “our” (the company) – and not “you” and “your” (the customer) – then it simply isn’t doing its job. And really, the same applies across every page of your website.

5. Increase your sales through reverse-engineering

A business needs sales to survive and needs ever-increasing sales in order to grow. If your marketing materials aren’t bringing in these sales, then they aren’t working hard enough for your business. In this instance, it can be really useful to reverse-engineer exactly how a sale takes place.

So, let’s start with the end result and work backwards. 'Sales' are the desired end result. Sales occur when the value of your product or service outweighs the value of your prospect’s money. For that to happen, you first need to communicate that overwhelming value effectively, to the right audience. And for that to happen, you need the right marketing (flyers, brochures, social, content) to work correctly in converting unaware people into interested prospects. (And to do that, refer to the tips above.)

In essence, marketing works, and hence sales occur, when it stops being about “you in your own words”. Know your customers the best, and solve their problems the best, and overhaul your marketing material so that it uses the words they use to solve the specific problems they face. And, crucially, use higher-quality marketing materials that will distinguish you in your space, and give you a real competitive edge against rival businesses in your location and industry.

Need professional printed materials that work harder

From business cards to flyers, from stationery printing to your graphic design, the most effective marketing materials you’ll ever produce will be formed in direct answer to your prospects’ specific tastes, wants and needs. And, put simply, quality wins. And that’s exactly where we can help to grow your business. https://printuk.com


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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.