5 Ways To Market Your Start Up

You’ve done it! You’ve started your own business. You are without a doubt very excited about your new venture but there remains many months of hard work and determination to start landing customers and growing your business. In order to project your business in an upwards trajectory you will need to generate new leads regularly. So how are you going to do this? The honest answer, through your marketing endeavours.

Marketing is essential however not as easy as you may think. Throwing money at your marketing efforts will unfortunately not secure its success. If you are starting out its unlikely your budget is not going to stretch to hiring someone full time to focus on solely marketing your business, you therefore need to think smart about what marketing initiatives are cost effective and can generate results you wish to see. We have compiled 5 ways to simply market your start up, with little or no marketing budget in place.

Your Brand, Your Message:

Consistency is key. It’s simple, if your brand and your message don’t work together neither will your business. No matter how much money you throw at your marketing efforts, if there is no consistency between your website, signage, marketing materials, social media etc. it will not work. Take time to know who your customers are and what they want. From this know what you want your brand to represent and what your message should be. Be aware this will take time but will ultimately be the foundation upon which your business can thrive.

The Snowball Effect:

The power of speech is immense, probably a lot more powerful than you think. Word of mouth is, firstly free and secondly hugely influential in generated new leads and growing your customer base. Listening to your customer’s feedback is vital, when they have feedback or new ideas try, where possible to implement these, it will make your customers happy. Listening to your customers and building relationships will generate trust in you and your brand. It sounds simple but keeping your customers happy is worth its weight in gold because as a result they will tell their co-workers, friends and family about your business. Word of mouth marketing costs nothing!

The Power of Print:

Do not forget the power of print when marketing your start-up. It’s a misconception that printed marketing materials are not as powerful as their digital counterparts, E.g. Social media platforms but this is simply not the case. In order for your business to succeed your clients and potential new customers need to trust your brand and know its legitimate. Creating legitimacy by purely having an online presence is an uphill battle. It is well worth investing a small portion of your marketing budget on business cards, leaflets and flyers. Printed brochures advertising your products and services do not need to break the bank but the return on investment can be great and propel your business.

Search Engine Optimisation:

Before launching your business whether it’s online or offline you are more than likely to be developing a website. Whilst researching the essential components of your new website you are more than likely to have come across the phrase “Search Engine Optimisation”. Your new site might look amazing, eye catching, unique but if no one can find it, it’s worthless and frankly a waist of your time and money. Avoid extra work further down the line and factor in SEO right from the start. Consider SEO from day 1.

The Use of Social Media:

Is social media, important? Yes. Social media now dominates much of the business sphere today. Its commonly thought that social media requires little thought and is a quick way to make money, unfortunately this isn’t the case. Social media requires consistency and attention. Ensuring, again anything you post whether is text, images, infographics is consistent with your brand and professional. Keep on top of your social media don’t create an account and be active for a few weeks and fall off the face of the earth. This will send the wrong message to anyone visiting your page and could deter them from venturing further and making contact with you and your business.

Creating legitimacy and trust around your business will be the key to its success. In order to do this there must be consistent branding over your online and offline marketing endeavours. Printing remains a vital part of marketing for both established and stat-up businesses and should by no means be overlooked. If you are a start-up and are looking for high quality, cost effective printed marketing materials or branded stationery then get in touch with PrintUK.com. (https://printuk.com/)

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.