Driving Sales Through Print Media

Despite the growth in online advertising there is still evidence to suggest that many businesses still find print marketing a lucrative choice when it comes to their marketing mix. Traditional advertising mediums such as pint still hold a strong place in the marketing mix for many businesses globally.

Statistics from the Marketing Knowledge Centre show in 2017 the print marketing response rate surged by 190% with 43% more customers responding to direct mail than in the previous year. By why is this the case and how can we utilise this information for our own sales efforts?

Print is Tangible:

As we are all aware print marketing has existed for centuries and even through the rise of the digital revolution it has not only held its own but has continued to flourish. Print is a physical entity allowing its reader to connect with the graphics and information inside. Modern day print makes use of the new technologies, materials and designs resulting in high-quality tangible products which look fantastic in your office foyer and when posted through the door.

Let’s examine some of the printed products that are essential to helping your business drive sales and increase consumer volumes.

Brochure Printing:

The humble brochure is a powerful marketing and sales tool. A high-quality printed brochure can be the make or break of a customer enquiry leading to a sale. Take, for example the new build housing industry, a highly competitive industry here in the UK. Due to the highly competitive nature of this industry developers are seeking new ways of ensuring visitors to their marketing suites leave with the intention of purchasing a house with them. Therefore, their marketing collateral such as printed brochures and information leaflets need to be of high quality. Remember if the brochure isn’t high quality … will the house be? It is amazing how an oversight on marketing material could be the make or break of such a valuable monetary transaction.

Business Cards:

Business cards have stood the test of time and will continue to do so. No matter how hard the battle of the digital landscape maybe, there will always be space for the business card. Your business card is the face of your business and people will judge and make assumptions about your business from first seeing the business card. A clean and simple design in line with your branding can be extremely effective, less is more.

Whilst we have only examined two of the most common printed marketing collaterals for business there are hundreds of printed products businesses can utilise to market their products and services. Print captures a dynamic of the marketing unlike digital content. The key to great printing starts with design and using an experienced high quality professional printing firm. https://printuk.com


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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.