Ensure Your Business Is Exhibition Ready

4 years ago

Ensure Your Business Is Exhibition Ready

Exhibitions are a fantastic way of getting your business noticed, forming new relationships that can grow your business, strengthening your brand and being an active participant in the latest your industry has to offer. Remember, your exhibition display stand is the window to your business. Exhibition display stands are a fantastic visual way you can creatively connect to your audience and tell them all about your business and the products and services you offer.

Got an exhibition coming up ? Make the most of it with by getting these three things right:

Your stand.

You can’t have an exhibition without a stand. (Link to: https://printuk.com/fabric-display-stands)

But this isn’t something that can just be thrown together. It needs to be carefully planned and designed to get attention and showcase at-a-glance what your business does – and why your visitors need to talk to you to find out more. There are a variety of different types of exhibition display stands to choose from, the traditional roller banner to fabric display stands which can range in different sizes and shapes.

Struggling for inspiration? Try attending another event before your own exhibition. View what everyone else is doing and find out what works and what doesn’t.

This will also provide a great opportunity for you to network and get tips on what you need to be offering at your own stand. Don’t just follow the crowd though. This is a great way to get inspired, but you don’t want your stand blending into everyone else’s. Whilst branded exhibition display stands are essential other items like branded table cloths and flags are also a fantastic and unique way of drawining attention to your stand and enticing people to come over and take a look

2. Your Printed Marketing Materials

Exhibitions are busy and people will see more than just your stand throughout the day. Which means that you can’t expect them to remember everything that your team talks them through after they’ve gone. Ensuring you have high quality printed marketing materials such as brochures, leaflets and booklets are a great way of ensuring information about your business isn’t forgotten in the hustle and bustle of an exhibition environment.

They need something that will be there to jog their memory. To give them all the information that they were told, in a simple and easy to understand way. You need a leaflet.

In addition, if your stand is busy, you may not even have time to speak to everyone at once. So a printed leaflet is a great way to still get your message across without losing a potential client.

They need to be designed and printed in a way that they’ll actually want to read as well. So, no cheesy stock images or paragraphs of jargon-filled text. That will look like hard work and more than likely end up in the bin.

Don’t get put off though, there are tons of leaflet templates you can use to get started. [link to: https://printuk.com/leaflets]

3. Your freebies

Freebies are a great way to draw people in and make them feel like they’ve gained something valuable from your stand. Even if it’s just a simple piece of business stationery. Using printed lanyards, printed pens and notepads are a great way of gifting a little something to your potential new clients, allowing them to take it way and be reminded of your business. Whatever you give away, make sure it’s branded. That way they’ll be able to remember exactly who they got it from – and what you were offering them on the day.

Need expert printing for your exhibition?

We’ll help you design and print all the roller banners, fabric display stands, leaflets and stationery your business needs to be a smash success. Just get in touch with a member of our team today. https://printuk.com

Image: Provided by DAM Structures

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.