For SMEs, Every Penny Spent On Marketing Needs To Count

If you’re thinking about launching a small business, or are already in the process of running one, you’ve no doubt read any number of articles telling you that ‘every penny counts’. And, while that is undoubtedly true, research has shown that many SME owners are actually unable to account for their marketing spend, despite being aware of the importance of careful money management.

This is incredibly worrying, as the consequences of such casual spending are liable to be drastic for businesses that are still in their infancy.

What The Research Says

According to research published in Business Matters Magazine, one in three business leaders say that they are unsure how much their organisation spends annually on marketing. Perhaps even more concerning is that one in three also admit they have no idea whether their company’s marketing budget has increased or decreased year on year.

The research also concluded that a whopping 20 per cent – one in five – have no idea of their target audience, while one in six admit they ‘get confused’ when it comes to figuring out the best marketing channels to utilise.

Quite clearly, these results are cause for concern.

Understand Your Audience, Your budget, and Your options

So, with that in mind, what can you do to keep on top of your finances and ensure your marketing campaigns are successful? It might seem like a simple enough prospect, but given that SME owners tend to work incredibly long hours, will have numerous areas of focus, and are often new to the business world, tracking all spend can be difficult. It is always time-consuming, and can also be complicated. Expenditure can therefore be missed, and figures can become messy.

What we suggest – especially when it comes to marketing – is breaking everything down. Do you know your target audience? Are you fully aware of what content will appeal to them, both in terms of the tone and the medium? Then, figure out a defined budget. Work out what you can spend each month, and don’t go over this amount. Then, work with marketing experts to get your message seen.

One of the biggest mistakes many SME owners make is attempting to take on too much themselves. Put simply, this doesn’t work; it isn’t a viable solution in the long-term and could well hamper your business growth in the short-term. For things like marketing and accounting, it certainly makes sense to work with people that know how to get results.

Print lead marketing used in conjunction with digital marketing efforts could generate a great ROI (return of investment). Brochure printing is a great way to tell your customers and prospects all about your business and the products and services you offer. Brochures are a cost efficient yet highly effective form of marketing. Not only do they look very professional but show your business is legitimate as are the services you offer.

Check out the full article in Business Matters Magazine: SME Business Owners Don’t Actually Know How Much They Spend On Marketing

If you’re looking for a marketing partner that can help you navigate these often-confusing marketing waters, look no further. Whether your small business is looking for brochure printing, flyer and leaflet design templates, graphic design or simply some steer when it comes to your wider marketing efforts, we’re here to help.

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We are We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.