Harnessing Print to Advance Your Business

It is no secret that we are part of a digital matrix which is impossible to avoid and should not be ignoring, yet most businesses are failing or not using to its potential the power of print. There are many misconceptions behind print and its validity in the 21st Century, however it is still vital and effective when capturing your audience’s attention and generating positive notions around your brand and business.

Printing is unarguably fundamental to business. Whether its print marketing or branded stationery you should not avoid print but harness its power, especially as an advertising tool.

Understanding the different elements of print and how each element can work best for your business could massively increase your brand awareness which in turn will help grow your business.

Firstly, let’s examine some of the reasons why printing works:

1. Marketing/ Advertising: Printing is one of the most cost effective and easiest ways to market the products and services you are offering

2. Design: Printed marketing materials can be designed fully around your requirements, containing your company’s logo and branding along with the information you want to provide.

3. Capturing Audiences: whether it’s a brochure or a printed poster on a billboard you can engage with far greater numbers of the population

4. Easy to Distribute: Printed marketing materials are incredibly cost effective and easy to distribute to a large volume of people are a low cost

5. Tangibility: Everyone enjoys well produced printed materials and they instantly create a positive impression about a company

One of the main reasons why print is vital for businesses, is the credibility generated from it. Reliability and credibility are both words which any business should strive to have people associate it with. You may not initially think it but print has a great power of generating this. From a high-quality printed brochure to branded letterheads and envelopes, is easier than you may first have thought.

Let’s now examine some print:

Branded Office Stationery: From high quality letterheads to printed envelopes featuring your logo, printed stationery can make a huge difference to how your clients and employees see your business. Investing in branded items such as these will immediately create the sense of legitimacy and trust around your brand. Printing branded office stationery can be very cost effective especially when ordering a lot of different elements together from compliment slips, envelopes, folders, brochures and notepads etc. High quality printed folders are a great way to keep your documents together, but it also allows employees and prospects to use the folder repeatedly, therefore acting as an advertising tool as well. Printed folders look professional and are also very handy for both employees and customers.

Business Cards: The traditional business card is definitely one of the most important printed elements every business should have for their employees. One of the best investments for a start-up or any business for that matter is the humble business card. Not only are they essential for networking but they can also be attached when sending out correspondence, direct mails and invoices. Not only does this look professional but also acts as a marketing tool. Now the receiver of your documents has your details to hand and will undoubtedly keep the card for future use.

Producing high quality printed brochures can be an effective way to give more details about the products and services you offer. Your brochure should be professional and leave your customers and potential new clients with a more detailed understanding about your business and make them feel like they can trust you and your services or products.

Another cost effective but essential printed marketing material are flyers and leaflets. They are a very important marketing tool as they allow you to include a lot of information about your company without being as overwhelming as a booklet. You are able to attract attention with engaging images and designs with limited space for text but still able to get your message across clearly and effectively. When designing your flyer make sure your logo and contact details are visible with clear calls to action to give them a reason to contact you!

Of course, these are only some of the vast printed materials you can acquire for your business but as you can see they all serve an important purpose and can project your business to the next level if used as part of your marketing mix. It is all about creating a balance and examining what works best for your business. The key to success of using printed marketing materials is integrating them alongside your online marketing endeavours, its ultimately a balance. For high quality, cost effective printed products visit PrintUK.com

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.