How To Boost Engagement With Your Direct Mail

7 years ago

Now that the whole world has gone digital, old-fashioned printed direct mail can become one of the most effective tools in your arsenal. In marketing, going against the grain can be the smartest move you can make as the customer is constantly filtering out white noise and the best way to reach them is to simply do what they don’t expect.

You can go further, though, and truly boost engagement with your leaflets and letters, you can even monitor their impact if you’re smart about it.

How to make a big impact

First, make sure your envelope stands out with stunning graphic design. Really think about your product and new ways to represent it, considering your business branding at all times. If your budget is tight think about using print design templates, which can save money whilst look professional. Think about how you can adapt your printing specification to create the most impactful direct mail i.e. Foiling or Spot UV Flyer Printing (http://printuk.com/flyer-printing) to enhance your graphic design. Remember to always include your social media handles or icons in your design so that the potential customers know of other ways to get in contact with your business.

Studies have shown that direct mail conversion rate significantly increases when the print media is personalised so create printed envelopes that has the name and address of the person on that you’re targeting. The cost of your marketing campaign might rise as a result of personalisation and postage but your conversion rate will outstrip this increased incurred cost. Add that extra boost by including something in the envelope. It makes the letter into ‘lumpy mail’ and it’s so much more intriguing. It can be a pen, vouchers and folded leaflets or it can be a promotional gift, and it can be cheap. As long as it is not an epic disappointment, it really doesn’t matter as it gets the targeted customer to open the envelope and see your offer and business message. Five Direct Mail Marketing Tips For 2016

It goes without saying you should make your offer compelling. You’ve spent money on this print marketing campaign, go for gold and make it stand out with something worth saying that includes a call to action i.e. 25% discount voucher when used online or a printed invitation to an exclusive sales event.

Then, there is the knockout punch: a simple QR code. Get them to scan this with their phone and make your presentation come alive. Crossing the media channels from print to digital, it can be as simple as a personal message from the boss in a video, as complicated as a 360-degree tour of a new facility or merely redirect the user to your social media platforms to increase your number of followers.

If you’re stuck for inspiration, look here at the Inspiration Room for direct marketing ideas.

Get your direct mail working for you

It’s really your choice what you do with it, but the point is to cross/integrate your marketing channels, get to people with the traditional letter and invitation printing and then draw them into your online world. There they can actually make the decision to buy, which means you can turn a cold lead into a paying customer for the price of an envelope and a free gift.

If the item is big ticket, that’s some of the cheapest, smartest marketing you can get. So get in touch with (http://PrintUK.com/) and let us help you get to work on your next print marketing campaign that will grow your business.

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.