How To Improve Your Print Marketing Strategy

5 years ago

Many would have you believe that print marketing is a dying art, but they couldn’t be more wrong. We know that many businesses are turning to social media or other digital methods to advertise their services, but you don’t have to follow them. Think about it – if other companies are foregoing print advertising, it leaves you with a huge opportunity to reach out to your customer base and really grab their attention through print.

We are constantly being told that in order for your business to be successful it’s all about making sure your website is ticking all the SEO boxes and your leveraging, to the best of your ability all social media outlets. As much as, yes these are all very important in twenty first century business they should not by any means overlook the power of print.

Here are some top tips to help you improve your print marketing strategy.

Identify your audience

A huge benefit of a printed marketing campaign is that you can really target it to your specific audience. Think about who that audience will be and plan your campaign accordingly. For example, if you are a small business offering a maintenance service to a local area, a leaflet campaign delivered through letterboxes might be your ideal marketing strategy.

Grab attention

Remember that you really need to grab the attention of your audience. No matter what material you give to them, they are only likely to give it a cursory glance unless you have something that really draws them in. Work on a headline that will peak their interest to encourage them to read on and make sure you have all your important information delivered in an easy to read format. Its worth remembering the different styles and finishes your printed materials can take. High quality flyer printing and leaflet printing can be a great way to grab attention but think about using a gloss or matt laminated finish for that extra touch .Think about your use of colour too. Not only can its use grab attention but it can also give customers important messages about your business.

Call to action

Once you have grabbed the attention of your potential customer and piqued their interest in your business, you need to give them a place to go to in order for them to find out more about you. Make sure you include a phone number, a website or an email address so that they can take the next steps in acquiring your services. Ask them explicitly to contact you for more information so that they feel comfortable reaching out to you.

An effective print marketing strategy could be exactly the thing that your business needs in order to generate more sales and expand your customer base. PrintUK.com

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.