The Synergy Of Print And Digital Marketing

Many people in business and marketing are leaning towards the thought that print marketing is dead - long live digital marketing. However, it would be more accurate to view both mediums as a team as there are some amazing benefits offered by print marketing that can't be replicated in the digital world... Print and digital marketing can work well to improve the marketing efforts of one another, and many businesses still get results from print media marketing.

It is, however, a little more complicated than just putting something out there and hoping for the best. Here are a few tips on how to best integrate the two methods of marketing to create a well-rounded cross media strategy.

Understanding the target audience

Print media engages the senses far better than digital equivalents. This makes your marketing far more memorable, as you are adding tactile sensations and even scents to the experience. Writing your ads, brochures, coupons etc... in a way that doesn't speak to and resonate with your audience can have a detrimental effect. For instance, a funeral home wouldn't use a slang-strewn piece with a sassy undertone. It may seem obvious, but it is a common mistake - you need to make sure that the message you're sending fits with your audience. You can achieve this by thinking about the industry sector you're in as well as the demographics of your audience. Print marketing enables you to test out your engagement without that digital crutch. When no clickable components and animations are there to capture your viewers' attention, just how effective are your designs and message?

Create the right materials

Print marketing enables you to build credibility with a targeted audience in a very tangible way. Through consistently displaying your branding, including your logo, colours, and over all 'look', you are building awareness of your brand within your community. Considering this it’s imperative that you choose the right type of Print marketing as it comes in a variety of different mediums. From magazine ads, leaflets and brochure printing ( to direct mail and billboards, there is an array of choices for you to pick from. Every business is different when it comes to which combination will work best, so you'll need to do some research.

Brand continuity

Brand continuity and its level of interconnectedness is one of the most important factors of a successful campaign - no matter what the medium is digital or print. Building your brand up with specific values, colours, tone and style is worthless if you don't keep it consistent across all of your marketing and customer service channels. Print marketing is great for making your business more personable. Print media is a reminder that you're the face behind the curtain, particularly if you include photographs of yourself or your team. Couple this with online digital marketing such as Google Adwords and you are accessing the potential consumer at various touch points which increases the likelihood of purchase conversions and builds upon the brand awareness. Brand continuity allows brands to be easily recognised, it also lets you put across your values, what you stand for and who you are - instilling trust with your audience.


The distribution of your print media requires a little more thought and effort than digital media. Think beyond the standard direct-mail approach and look into trade shows, events and other places you can get your message out. There are a lot more eCommerce businesses employing print marketing and media than you might think. If you have ordered from large online companies, you've undoubtedly received the ultimate mark of power where print media is concerned: a printed brochure.

Printed brochures command an impressive amount of online profit, due to the convenience they afford in terms of browsing, and the overall experience they provide. Shoppers can easily make note of any items they like, then pop online when they're ready to order. The addition of handy apps to the process makes this even easier, with shoppers able to quickly enter item numbers from the brochure into their smartphones to order.

Tracking success

It's essential that you define your goals (what you want the result of the campaign to be) and how you'll measure it before enacting a campaign, that way you can see what is and isn't working.

Brochure printing can do wonders for your web traffic, but if you're unsure it's right for you, start with a small digital print run of brochures. Test the waters. See what works and what doesn't, and adjust accordingly. You don't need to create doorstop catalogues to benefit from this form of marketing! Ensure to use online discount codes to track your print marketing performance and through Google analytics measure your pre-marketing stats i.e. web traffic, conversion rates, bounce rates etc… and compare with your post marketing campaign stats.

Good luck with your cross media marketing endeavour.

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We are We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.