Why Your Business Needs To Be Investing In Print and Graphic Design

4 years ago

PrintUK.com are giving their expert views on the importance of print and design to all sizes of businesses. We will analyse different forms of print and what we feel all businesses should be investing in.

Whether you’re a start-up, a small to medium business or a large international corporation, there is no doubt that your business will use many forms of printed products. There is a common misconception that print is now outdated due to the rise of the digital world and this digital ecosystem we now find ourselves working and living in however there is much research that suggests otherwise. The power of print is undeniable, and a well-designed printed piece of marketing collateral will leave a long-lasting impression with its reader.

With many now taking the leap into developing and starting new businesses there are a number of hurdles that need to be overcome. Budget is usually the main obstacle affecting many in their decisions on how best to market their business and generate new leads and customers. At first many look to social media as a “free “means of marketing and advertising their products and services to a vast number of people at little to no cost. The reality is, this is not the most effective way of communicating with potential new customers. The digital ecosystem is saturated and constantly evolving requiring a constant flow of content and updates in order to remain relevant. This is where the longevity of print comes into its own. Investing early in design and print will create strong foundations for you to create brand identity and produce promotional marketing materials.

Businesses are more regularly attending trade shows, networking events, conferences and exhibitions. From finding new suppliers to product research and development there are a number of essential items one should take when attending these styles of events. First and foremost, the humble business card, often forgotten about and overlooked these essential communication devices are far more efficient than you may think. High quality printed collateral to hand out are also a fantastic way of ensuring the information you pass out can be referred back to by potential new customers and suppliers. Brochure printing is a fantastic way of creating an engaging communication tool that holds a vast amount of information.

Display stands are a great way of instantly customising your exhibiting space. Here is where investing in high quality graphic design will really pay off. You can create a space dedicated to your business and the products and services you offer in your branding and style, hopefully catching your customers eye. This can be achieved cost effectively through fabric display stand printing and the traditional roller banner printing. With investing in these items, you could potentially be losing out in new leads and a new customer base.

In a recent survey carried out by FedEx evaluating the importance of print to small business owners identified 9 of 10 consumers agree there will always be a need for print. Businesses are constantly looking to differentiate themselves between their competitors and a lot are doing this through print and design.

Paper will always provide a tangible means of communication vital to businesses and consumers. https://printuk.com

FedEX: https://www.fedex.com/en-us/printing/articles/power-of-print-survey.html

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.