Press Releases
Press Release
Marketing your Business at Christmas
The festive period is an excellent time for creating positive associations with your brand and increasing your marketability and ultimately driving up sales leading into the New Year. For SME’s who do not have the same marketing budgets like giants, John Lewis and Sainsbury’s there are numerous other...
Press Release
How to Combine Print and Digital Marketing Campaigns
You may think the days of print marketing are something of the past and yes the medium of printing has had to move over to make room for the rapid rise in digital marketing but it should not be neglected. Companies are beginning to realise the vast benefits of producing printed marketing materials, advertising...
Press Release
How To Market Your Start-Up Business
Marketing a business is crucial to increasing awareness of the product or service you offer, to attract new customers and establish yourself in your market. Printing and print marketing is a highly effective way to market your start-up business and beat your competition. Persuading your customers and...
Press Release
Why Social Media and Cross Media Marketing Matters
Social media has revolutionised businesses, helping SMEs to directly communicate with customers more effectively than ever before. With so many different platforms and channels to produce work for, it can feel overwhelming to know which will be the most effective for your business, and help to generate...
Press Release
The Synergy Of Print And Digital Marketing
Many people in business and marketing are leaning towards the thought that print marketing is dead - long live digital marketing. However, it would be more accurate to view both mediums as a team as there are some amazing benefits offered by print marketing that can't be replicated in the digital...
Press Release
How To Target Your Customers Through Leaflets…
When it comes to planning a marketing campaign, leaflet printing should be a key part of every business strategy. Leaflet printing is an effective way of communicating with your audience – you are able to target local customers, distribution costs are affordable and your marketing message is delivered...
Press Release
How To Design The Perfect Logo
Your brand logo is the face of the company and ultimately defines your entire brand. Yet, creating an effective design isn’t always an easy task for beginners. You will need to ensure that your logo is memorable and unique and gives a positive long-lasting impression to consumers. Follow these top...
Press Release
The Power Of Fonts
There’s no denying that printed media can be a powerful tool for promoting and marketing your business. Business cards allow you to make a good impression on potential contacts in the business world, while brochure printing enables you to grab prospective customers’ attention. Leaflets and flyers...
Press Release
Why Print Still Matters
The common train of thought is that traditional and digital marketing are in opposition to one another, but they are not mutually exclusive and shouldn’t be treated as such. The best business strategies employ both marketing channels simultaneously, playing to each of their unique strengths. This is...
Press Release
Social Media and Print: Why Cross-Media Marketing Matters
Social media marketing matters. It's effective, you can track it easily, and you can target a specific audience or demographic. But there's still a place for print marketing, and combining the two gives you a killer marketing platform. Here's why. Immediacy vs permanence Social media...