Press Releases

Press Release

Conveying Your Brand Through Graphic Design

There are many things we see or read day to day that can influence how we feel and react. But one of the lesser-known, but by no means less powerful, ways to invoke emotion is simple, colours! The psychological effects of colours have been a focus of study since the Middle Ages, but you only need...

Press Release

In A Digital World, Print Stands Out!

In a world where advertising seems to be increasingly angled towards the web and social media, it is important to bear in mind the advantages that print continues to have. As a result, print is making a rebound from its expected demise. Physical advantages of print as well as trends such as demographic...

Press Release

The Advantages of Business Cards

As our regular readers are undoubtedly aware, business cards are a fantastic way to present your company discreetly and professionally and to make useful contacts within the business world. According to the corporate advice website Chron, business cards can even be used to “represent [the] trustworthiness,...

Press Release

Crafting A Cohesive Print Marketing Campaign

Printed marketing materials (including posters, leaflets, brochures and business cards) can be incredibly effective when deployed individually. However, utilising multiple types of printed material in a unified print marketing campaign can be even more effective. If you want to launch a marketing campaign...

Press Release

Why Business Cards Still Matter

Many businesses and entrepreneurs, when starting out, will not prioritise a business card as a marketing tool. As it often seems that everything we do in the modern workplace is digital, and that most interaction with business contacts and others is conducted online. Business cards can be seen as fairly...

Press Release

Why Print Advertising Is Still An Essential Marketing Tool!

We have all read the articles stating “print is dead”, but it’s important to remember that we are physical beings who still crave physical communication. According to the Content Marketing Institute, two out of three marketing professionals now neglect to utilise print media as part of their marketing...

Press Release

Time Travelling – An Introduction To Printing

It may seem crazy when the printing press was invented 600 years ago, but for many small companies, printed media is a new thing that they’re not too sure about. The last few years have been all about social media and an online presence, or so received wisdom would have us believe. However, it’s...

Press Release

How To Boost Engagement With Your Direct Mail

Now that the whole world has gone digital, old-fashioned printed direct mail can become one of the most effective tools in your arsenal. In marketing, going against the grain can be the smartest move you can make as the customer is constantly filtering out white noise and the best way to reach them is...

Press Release

The Power Of Print Marketing!

It is the 21st century. At times it can feel like printed paper media is dead, and everything will be digital from now on. But, especially if you are involved in marketing for your business, it would be a mistake to discount printing so soon. Here are a few reasons why hard copies are still valuable...