Press Releases
Press Release
How colour psychology can be used to successfully promote your brand.
Ever wondered what attracts you to an advert/poster, the first thing that will draw your attention will be the COLOUR. Colour has an enormous effect on our attitudes and emotions because when our eyes take in colour they communicate with a part of the brain called the hypothalamus which sends a message...
Press Release
Direct mail beats online, according to study
In an era where online marketing campaigns seem to be the go-to solution when attempting to generate sales leads, it’s often far too easy to overlook more traditional methods of promotion such as folded leaflet printing (http://printuk.com/folded-leaflet-printing) and direct mail, whilst a well-meaning...
Press Release
Business Card Tips for Start-ups
As any start-up knows, networking can be the key to success. Meet the right people, and doors will open. Business cards are an important part of networking, as they enable you to keep in touch with people you meet and offer them more information on your company’s activities. Your business card...
Press Release
Branding and How To Get It Right.
Your brand is your identity, it can be one of your greatest, often overlooked assets. It’s not just about having a modern minimal logo, strap-line and design scheme but it should embody the customer’s experience of your business. Your brand is in your customer promise, your business values, personality,...
Press Release
What’s the best way to market my SME? Flyers? Brochures? or Posters?
Flyers, brochures and posters are all simple, affordable and effective ways to get the name of your small or medium sized business out there. However, if you can only afford to use one of these items or just want to take it one step at a time, you might be wondering which is best suited to your needs. Here...
Press Release
Why are business cards still important in 2015?
In today’s networked world, practically every business has its own website and social media presence. It can sometimes seem that the only way to communicate with customers is by using a few too many #hashtags. In this digital era, you could be forgiven for assuming that the business card should have...
Press Release
The Art of Online and Offline Networking for Business
Offline Networking Your network is everything; business is often conducted via personal connections and recommendations (Social Capital.) Ensure you utilise your social capital, reconnect with old friends, talk to family and even look to be introduced to someone new every day. Use your growing network...
Press Release
How to Design the Perfect Logo
It isn’t always easy to design a suitable logo for your company. The ideal design may become apparent straight away, or it may take extensive time and resources to create the perfect one. One thing’s for sure – for those that order letterheads online alongside the wide range of other forms of print...