Fortnum & Mason Piccadilly flagship store boasts window planters made from beach waste
Fortnum & Mason Piccadilly flagship store boasts window planters made from beach waste
Twenty-three stunning window box planters made from recycled plastic waste have appeared on Fortnum & Mason's flagship Piccadilly storefront.
As passers-by peer upwards at the iconic exterior of the famous Piccadilly facade, the planters can be seen in pride of place. Filled with plants and wildflowers to provide pollen for their rooftop bees, who are thrilled to now have a short commute to feed.
The planters are the work of innovative recyclers & makers ReWorked (www.reworked.com), who specialise in taking hard-to-recycle waste and giving it a new life.
Everything produced is made from 100% recycled plastic. In this case, a mixture of beach waste, PPE waste and pulverised bottle tops that have created the colourful speckled effect on the surface. With around a quarter of a tonne diverted from landfill & incineration in the development of this project.
Izzie Glazzard, ReWorked, said, "We're thrilled to be working with Fortnum & Mason to create something beautiful, kind to nature, whilst diverting waste from our oceans. We believe it's part of businesses social responsibility to get behind innovative recycling projects & seek out sustainable materials."
Every day approximately 8 million pieces of plastic pollution find their way into our oceans (OSPAR, 2009). One hundred thousand marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually (UK Government, 2018).
Finding effective ways to divert & recycle this waste through projects like this is integral for our fragile eco-systems.
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Any questions or image requests, don't hesitate to get in touch with marketing@reworked.com
About Reworked
ReWorked is the innovative plastic recycling arm of the MyGroup. We specialise in the recovery and remanufacture of plastic products from the retail and consumer industry and Ocean plastic recovery. Helping maintain a circular economy for plastic waste for brands and supporting the clean-up of the seas and oceans worldwide.
www.reworked.com
ABOUT FORTNUM & MASON:
First founded in Piccadilly in 1707, Fortnum & Mason has remained an essential London destination for anyone in search of extraordinary food, joy-giving things and exceptional service ever since. From the food halls and confectionery counters to the beautiful fragrance, beauty and fashion floor and refined Diamond Jubilee Tea Salon, Fortnum's seeks to make the everyday special. Celebrated for its famous teas, Scotch eggs, handmade chocolates, and wicker hampers, the iconic brand is committed to the imagination and discovery that has seen it through 312 years of history – and today, Fortnum's continues to expand to new outposts at home and abroad, from London's The Royal Exchange to the stand-alone store in Hong Kong's K11 Musea. Proud of its storied past and innovating still, Fortnum's mission remains to deliver a sense of pleasure to every customer, whether they're shopping in-store or from around the world at the award-winning
www.fortnumandmason.com