UK Football clubs join the fight against litter in a new scheme
A new innovative anti-litter campaign has been launched, the Tidy Teams (https://rubbishwalks.co.uk/tidy-teams/) initiative is aimed at football clubs of all levels across the UK. From Premiership to Sunday League, the clubs are encouraged to commit to a 6 point pledge.
The scheme is designed to encourage long term positive behavioural change and to inspire a shift in attitudes towards littering inside clubs, by supporters and in the broader community.
Jason Alexander, founder of Rubbish Walks CIC & Tidy Teams, said: "The UK is facing a growing litter crisis of epidemic proportions. Our biggest challenge is changing people's attitudes towards littering. We need to make littering entirely socially unacceptable."
Football clubs are in a unique position to help with this challenge. They have the opportunity to lead by example and instil positive behavioural changes in their players & supporters. My question to football clubs is if you care about your supporters.
Innovative recyclers ReWorked (www.reworked.com) are supporting the scheme, offering to recycle waste football nets and training cones as part of the pledge. The football equipment will be recycled and turned back into kickboards and bins the clubs can use again.
Izzie Glazzard, Marketing Manager at ReWorked said: "The Tidy Teams initiative is an excellent opportunity to influence positive change when it comes to recycling, litter & sustainability. Clubs have a chance to show their supporters how simple engaging in litter picking & other community activities can be.
ReWorked are thrilled to be supporting the scheme and hope to divert plenty of old goal nets and training cones from landfills where possible! We plan to recycle the tricky football waste into kickboards and recycling bins for the sports venues of the future."
The scheme is also supported by Kits4Causes who collect unwanted football kits and equipment and distribute it to social development projects worldwide. By joining the Tidy Team initiative, they hope to expand their services further and deliver thousands more football shirts and other equipment to global projects.
Chris Grindley, Co-founder of Kits4Causes said: "We're delighted to be involved with the Tidy Teams initiative. Football is such a powerful tool for change that to be part of a project whose message directly impacts every one of us was something we couldn't wait to be part of."
THE UK's first nationwide anti-litter initiative targeting football clubs has been launched by Suffolk based social entrepreneur Jason Alexander, founder of the award-winning social enterprise Rubbish Walks CIC.
ENDS
For media enquiries contact: Izzie Glazzard, ReWorked - izzie@reworked.com or call 07598955604
About Reworked
ReWorked is the Innovative plastic recycling arm of the MyGroup. We specialise in the recovery and remanufacture of plastic products from the retail and consumer industry and Ocean plastic recovery. Helping maintain a circular economy for plastic waste for brands and supporting the clean-up of the seas and oceans worldwide.
We will be taking the Tidy Teams partnership material and recycling all elements back into graded shred for remanufacturing. Our in house processing will create a clean graded granule that is used to make new products. Our onsite board manufacturing facility will also make bespoke items such as furniture, shop fitting and building materials. www.reworked.com
About Rubbish Walks
For more information on Rubbish Walks go to www.rubbishwalks.co.uk or visit Twitter - @UKrubbishwalks, Facebook – /Ukrubbishwalks, Instagram - @rubbishwalks
Jason is an award-winning blogger, known to many as the Wildlife Gadget Man, and an environmental activist with over 50,000 followers across social media. His environmental campaigning has been recognised by the Prime Minister, awarding him a Points Of Light award. He also received the Green Hero Award at the 2019 Suffolk Creating The Greenest County Awards. He is also a Keep Britain Tidy Litter Hero Ambassador.