Selfie Salon’s home makeover challenge, shines hope on the isolated suffering from mental health difficulties.

The online ‘dedicate your home own grooming to charity’ movement Selfie Salon has partnered with MIND.

The initiative is encouraging people, being forced to style their own hair, and manage their own grooming care from home, to donate the money they would otherwise have spent to a worthy charity, alongside posting before and after pictures on the website, prompting five friends and a celebrity to do the same.

Working with MIND as one of the benefiting charities offers the opportunity to help in addressing mental health issues as part of the ‘forced’ self grooming.

Maria Khosla, Community Fundraising Manager commented, “We’re so grateful to the Matt and his Selfie Salon Challenge, and hope as many people as possible take part. We’re facing huge demand for our advice and information about staying well and looking after your mental health, as well as needing to support our local Minds to adapt their services and keep our Infoline and legal line running, so any donations raised makes a difference to those of us experiencing a mental health problem.”

Matt Hagger, the brain behind Selfie Salon added, ‘MIND is a charity very close to my heart. I am directly exposed to how mental health is an issue that many people may struggle with, and it is completely appropriate that MIND is one of the charities that we hope will be supported. As well as the posted pictures putting a smile on our faces, through the charitable donations being made, Selfie Salon is making a real difference, and I am encouraging everyone to play their part and help others in these difficult times.”

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