Can an artist sell someone their own name for £1,000,000?
Artist Steve Porter launches the Signed99 project on September 17th where he will offer to paint super-sized versions of people’s signatures as a twist upon the traditional portrait.
There are only 99 commissions available, with prices ranging from £1 to £1,000,000, depending on which unique number in the set is purchased. This strikingly egalitarian pricing structure makes the project available to anyone and everyone.
Signed99 “Signature Portraits” are boldly sized at 3’/4’ (91cm/122cm) each and incorporate a reversed double signature to ensure aesthetic balance within each piece.
Swirling layers of paint surround every line with texture. Clients upload a photo of their signature upon ordering. The Signed99 logo and the unique number purchased is displayed upon both sides of the deep edged canvas.
Every commission includes free delivery and a bottle of Champagne, worldwide.
Within the set of 99, the first ten are under £500 and the first twenty are under £1000, ensuring their universality and availability to all.
Numbers 86-99 are where things get particularly pricy.
The talking (and the thinking).
Quotes from artist Steve Porter:
“The Signed99 project is a reflection upon the currency of our personal identification, our self-branding, our logo…”
“While being made up of 99 individual paintings, the whole project is an artwork.”
“Perhaps Signed99 seeks to shine a wry light upon our individualism, our self-celebration, by creating an heirloom, or an ID legacy?
Perhaps Signed99 exists to observe the inherent competitiveness of our nature, the resulting inequalities, and the way in which we (are culturally encouraged to) compare value and worth?
Perhaps with humanity at such a crossroads, there never been a more appropriate time for this project?”
Signed99 launches publicly on 17-9-21.
In the lead up to this, Steve has invited a small number of people to a virtual “Private View” accessing the website via the password “yes”.
Invitations were sent out in ultra-cool black boxes.
“Social media is a bit old-fashioned these days - it all feels a bit fuddy-duddy,” Steve said.
Can an artist sell someone their own name for £1?
The call to action.
The password is yes before 17th September 2021, for exclusive “Private View” access.