BULLSH*T, privacy, toasters, videos and YouTube Marketing
The online advertising underworld uncovered in new marketing book by YouTube experts - by Andy Price & Simon Young of s.media
YouTube experts s.media is uncovering all in a brand new marketing and business book. Promising to tell everything you ever need to know about marketing, the book shines a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platforms.
Written by Andy Price, COO and Simon Young, CEO of YouTube specialist media buyer and targeting consultancy s.media, their book is for every marketing manager, director, officer or business owner that wants to make sure that they aren’t throwing away their ad spend.
BULLSH*T, PRIVACY, TOASTERS, VIDEOS AND YOUTUBE MARKETING gives a refreshingly honest account of the fast changing advertising and media landscape, post covid and unearths everything anyone ever needs to know about online marketing.
Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low cost advertising opportunities available, with highly targeted YouTube ads right now.
Simon Young, who has worked in the world of digital for 25 years said “This book contains everything a business or brand needs to know to make the most of their digital budgets with a YouTube-First approach to advertising. After the impact of Covid, there has been an 18% rise in users globally using YouTube and this is the next big lever for online conversions when done right”
Co-author Andy Price who has spent nearly 30 years in ad land, said “The advertising industry today is an underworld with so many people promising the earth and not delivering. This book unearths what every marketer should know about the industry and why advidmatic is the next generation of programmatics that should be in every marketing strategy”
s.media delivers a YouTube-First approach for their clients across the globe, by generating huge brand awareness and warming up an audience at low cost, using YouTube at the top of the funnel and then remarketing to audiences across multiple platforms. The unique approach removes ad placements using their specialist AI software IDAR® that drives a 20% savings on media spend.
s.media is based in Doncaster, Dallas and Rome and the new book is available to buy in all good bookstores.