Square Root to launch Doorstep Fizzy Pop in May 2020
On 4th May, award-wining, small batch East London based soda company Square Root will launch their Doorstep Fizzy Pop delivery service. With Square Root’s hospitality partners being closed due to the lockdown imposed to prevent the spread of COVID-19, consumers are unable to get Square Root from their usual places. Square Root wanted to provide a simple and sustainable way for their local fans to get regular, safe & hassle free deliveries of their favourite fizzy pop direct from Square Root’s East London Soda Works. Harking back to a time when your fizzy pop would get delivered to you door in returnable crates (source pg. 28), Square Root have created their own modern grab packs designed to be delivered on a weekly round of their local East London area.
Subscriptions can be made weekly, fortnightly or monthly and consumers can choose to get more than one box delivered each time. Initially the service will be launching in Square Root’s local area, covering the following areas: E5, E9, E8, E10, E11 & E17. Square Root hope to be able to expand the service London-wide in the near future and consumers outside of the launch area can register their interest in the service to help prioritise their area.
Contact free deliveries are made in partnership with ZED Waltham Forest – a zero emissions electric bicycle courier company with the aim of creating a less congested, less polluted and more liveable London. All deliveries will be carbon neutral and the grab packs will be dropped to people’s doorsteps with no signature required and no contact made between courier and customer.
The Doorstep Fizzy Pop packs are priced at £12 – 14 and £1 from the sale of every pack is being donated to The Drinks Trust. The Drinks Trust is a community organisation established in 1886 to provide care and support to the people who form the drinks industry workforce – some of the most affected members of the community by COVID-19. The Drinks Trust has seen a huge increase in the demand for their service and are more in need than ever in donations and support.
The Doorstep Fizzy Pop delivery service is the latest innovation from one of the soft drink sector’s most exciting independent producers. Square Root began in founders Ed Taylor and Robyn Simms’s kitchen in 2012. They began making ginger beer to sell at a local farmers market. Soon they were producing new flavours every week, so enlisted 1920s delivery tricycle, Elsie, and started peddling around London, serving the crowds at KERB street food markets. Blown away by the demand for their soda, in 2013 they founded the Square Root Soda Works with the aim of creating innovative new drinks, made with as much effort and quality as alcoholic drinks. Using Robyn’s expertise as a chemist and Ed’s experienced gained from years of working as a brewer, together they invented any equipment they needed which didn’t exist already and began producing interesting alcohol alternatives for thirsty Londoners and beyond.
All Square Root products are made using fresh ingredients and contain no preservatives, no artificial sweeteners or additives. Uniquely, the whole production process is controlled in house from start to finish by Square Root, so they can ensure the highest quality. Packaging is handled on site, so their drinks taste fresher and they limit their carbon foot print by not sending drinks needlessly from one factory to another.
The Doorstep Fizzy Pop delivery service is the latest way for Londoners to get their hands on the Square Root soda collection, which includes their core range of sodas, seasonal sodas (created and released in line with the farming seasons), tonic waters, non-alcoholic RTD cocktails and limited-edition collaborations.
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Notes to editors
Square Root was founded in 2012 by Ed Taylor and Robyn Simms, who met in 2009 during their time at UCL.
Robyn Simms is a qualified chemist and alumni of the Goldman Sachs 10KSB course and heads up strategic direction and business development at Square Root Soda. Inspired by the lack of quality soft drink options at her day job at renowned beer bar The Euston Tap and the flourishing number of breweries opening across the UK, Robyn set out to create something better, and Square Root Soda was born.
Ed Taylor has more than five years’ experience in brewing at both Redemption Brewery in Tottenham and as Head Brewer at Howling Hops in Hackney. Ed has an MSci in Cell Biology, and is responsible for creative direction, operations and logistics. Utilising his experience and a keen interest in wild plants and traditional drinks making, Ed maintains practical innovation within Square Root Soda while building strong relationships with farmers across the UK and Europe to help keep their drinks ahead of the rest.
Awards:
BBC Food & Farming Awards Best Drinks Producer 2015.
Rhubarb Soda – Best Non-Alcoholic Drink Great British Food Awards 2018, Great Taste Awards 2019
Non-Alcoholic Gin & Tonic – Best New Product Great British Food Awards 2019, Great Taste Awards
Artemisia Tonic – Great Taste Awards 2020
Square Root’s core range of sodas include Lemonade, Ginger Beer and Cola.
They also produce a seasonal range of sodas, released in line with the farming seasons, which means they only release them when the specific fruit is at the height of its quality. The seasonal range includes Citrus Crush, Mandarin, Rhubarb, Cucumber, Strawberry, Elderflower, Raspberry, Blackcurrant, Apple, Pear & Aronia and Bergamot. When they’re gone, they’re gone.
Square Root also have a range of other products, such as their tonics, which include their Hop tonic and Artemisia tonic, and their Non-Alcoholic RTD Cocktails – the Gin & Tonic and the Negroni Sprtiz. They also regularly produce limited edition collaborations, such as their Mandarin & Ginger Shandy (0.5% ABV) a collaboration with Brewgooder Brewery: a refreshing and zingy lager shandy made with fresh mandarin and ginger juice. Previous collaborations have included Beavertown Brewery, Pressure Drop Brewing, Five Points Brewing Company, Brick Brewing Company and North Brew Co.
Square Root only use whole fresh fruit and make their juices in-house from seasonal ingredients, to create extraordinary drinks with guaranteed quality and zero artificial additives. Every Square Root drink is made by them, from fruit to bottle, with no shortcuts, no additives and no compromises.
Doorstep Fizzy Pop Packs: Core Range Pack, Seasonal Soda Pack, Square Root Pick Pack all 6 x 275ml. Tonic Pack and Non-Alcoholic Cocktail Pack all 8 x 200ml.
RRP: £12-14
Address: Square Root Soda Works, Unit D11, Leyton Industrial Village, Argall Avenue, E10 7QP
Tel: 02034 892 345
Email: info@squarerootsoda.co.uk
Instagram: @squarerootldn
Available from squarerootsoda.co.uk/subscribe and launching in E5, E8, E9, E10, E11 and E17
For more information contact Robyn Simms robyn@squarerootsoda.co.uk