How performing arts franchises champion wellbeing and empower communities
Participating in performing arts can unlock numerous benefits for young people, transcending just skills in singing, dancing and acting. From bolstering confidence to igniting creativity, performing arts foster essential skills such as communication, emotional intelligence, resilience and dedication. Moreover, by exposing children to diverse cultures and traditions, performing arts activities nurture cultural awareness, broaden perspectives and cultivate appreciation for diversity, thereby contributing to their personal and social development.
Research has demonstrated that participating in performing arts leads to a staggering 71% decrease in feelings of anxiety and a 73% reduction in depression. Additionally, 76% of participants reported an increase in overall well-being, while 69% felt more socially included1. These figures underscore the pivotal role of performing arts as a critical service.
When assessing the success of a franchise business, traditional metrics like turnover and growth often take centre stage. While these factors are undeniably important, it is equally crucial to consider additional indicators of success, such as company values, ethos and the positive impact your product or service can have on the wellbeing.
Here, Andy Knights, CEO of Stagecoach Performing Arts, shares the benefits of investing in a franchise that has a positive impact on wellbeing for both franchisees and its customers.
Cultivating lasting connections
A franchise centred around children's wellbeing and performing arts holds inherent longevity, irrespective of economic fluctuations. By prioritising service quality and forging robust relationships with students and parents, a franchise committed to the wellbeing of children can instil loyalty and retention. As parents witness the positive impact on their child's wellbeing and witness the training and support provided, they are more inclined to continue using and advocating for the service.
Children's performing arts programmes place great emphasis on nurturing creativity, self-expression, confidence and social skills. By tailoring programmes to cater to specific age groups and offering progressive learning opportunities, performing arts franchises ensure students remain engaged and committed. Creating an inclusive and supportive environment, where friendships form among students and parents find like-minded peers, fosters a sense of belonging and community. By delivering exceptional experiences and building a tight-knit support network, children's performing arts schools secure customer loyalty, ensuring the franchise's long-term success.
Embracing social responsibility
Performing arts franchises can become an integral part of their local communities by contributing to the growth and development of children. Franchisees have the opportunity to make a positive impact on the communities they serve, fostering a sense of pride, connection and belonging that significantly contributes to their overall wellbeing.
As a performing arts franchisee, you are empowered to contribute to positive social outcomes, leaving an indelible mark on the world while experiencing heightened job satisfaction and fulfilment. Stagecoach Performing Arts nurture a positive work environment, priding itself on a strong company culture. Franchisees thrive when they wholeheartedly believe in the franchise's mission and values and feel engaged, committed and productive. By providing positive opportunities for young people, franchisees encounter various challenges and prospects, fostering personal and professional growth. They develop essential skills like problem-solving, critical thinking, empathy and cross-cultural understanding.
In an era where individuals seek professional opportunities aligned with their values, franchises prioritising social responsibility become magnets for talented and successful franchisees. This synergy not only amplifies franchisee satisfaction but also underpins the long-term success and sustainability of the entire franchise.
Nurturing wellbeing and balance
One of the key attractions for prospective franchisees is the ability to achieve a healthy work-life balance. At Stagecoach Performing Arts, Principals have the flexibility to work in a way that allows them to spend quality time outside of work. With the freedom to engage in activities beyond work, such as spending time with loved ones or pursuing personal interests, franchisees can relax, recharge and alleviate stress, positively impacting mental and physical health.
Balancing work and personal life enable franchisees to engage in activities that bring them fulfilment, fostering positive emotions and a sense of purpose outside of work. Having time for relaxation, hobbies, socialising and self-care activities helps prevent burnout, combat exhaustion and maintain mental wellbeing. It cultivates a sense of accomplishment and allows individuals to develop new skills, explore their passions and find meaning beyond their professional responsibilities. Striking a work-life balance positively affects professional contributions as well. When franchisees have time to invest in their personal lives, they return to work with renewed energy, focus and motivation, ultimately benefitting the success of their business.
Investing in a franchise that prioritises the wellbeing of its customers goes beyond the typical considerations of turnover and growth. It offers an opportunity to make a meaningful impact on the lives of people, contribute to positive social outcomes and achieve personal and professional fulfilment. By recognising the value of performing arts and the positive influence it can have on wellbeing, investors can truly invest in a force for good.
Andy Knights is CEO of global children’s performing arts franchise Stagecoach Performing Arts – a role he has held since 2014. He has over 20 years’ experience working in the franchising industry. For more information about franchise opportunities with Stagecoach, visit www.stagecoachfranchise.com
1 All-Party Parliamentary Group Creative Health: The Arts for Health and Wellbeing