Stagecoach Performing Arts celebrates franchisees’ collective growth during annual conference

From Sunday 19th to Tuesday 21st June, Stagecoach Performing Arts came together with hundreds of its franchisees from across the world to celebrate their collective achievements over the course of the last 12 months. During its annual franchise conference – which, this year, focussed on a theme of ‘The Stagecoach Way’ – Principals were recognised for facilitating the ongoing growth of the global performing arts brand.

The three-day event, which incorporated a welcome barbecue, river cruise, awards evening and two days of thought-provoking seminars, keynote speeches and workshops, was a great reason for franchisees to come together in person. Hosted at the Crowne Plaza Hotel in Stratford-upon-Avon – birthplace of the world’s most-celebrated playwright – for the second time, the central location saw over 230 territories being represented by hundreds of franchisees.

The opening speech, delivered by Helen Enright, Executive Chair for Trafalgar Entertainment – the group that owns Stagecoach Performing Arts – referenced the continued growth that Stagecoach has maintained in a post-pandemic marketplace. Other speakers included Andy Knights, CEO, Jayne Middleton, Head of Global Franchise Sales and Operations, and Ross Millington, Head of Global Franchise Development. Keynote sessions were delivered by Emma Turner, education specialist and author, and Dr Ally Daubney, creative arts educator, researcher and co-author to Stagecoach’s new framework.

“To be able to address our network in-person at our global conference was a highlight of 2022 so far,” explained Andy. “With so many exciting developments and announcements made during the three-day event, the opening address felt more momentous than ever. There’s a lot for us to be proud of. Globally, we’ve witnessed a 6.5% increase in student numbers against our pre-pandemic figures, with 4,000 more now attending classes across the seven countries we operate in. Weekly, 55,000 students pass through our doors. That’s why, even after almost 35 years, we’re still known as the number one children’s performing arts opportunity.”

The theme of this year’s conference was the new framework devised by Stagecoach to ensure all franchisees work to the same consistent code of ethics. At its core, ‘The Stagecoach Way’ distils the essence of the brand’s global network into a framework that celebrates and highlights the behaviours, values and practices that are central to the franchise model. It aims to support, nurture and sustain Stagecoach’s special and unique environment so all students, no matter their age, gender, location or own set of circumstances, receive the same experience.

Franchisees travelled from as far as Canada, Malta and even Australia to attend this year’s conference. Michelle Holmes, franchisee and Principal at Stagecoach Redditch, arrived for the full day of seminars and sessions on Monday 20th and found the time spent with her fellow franchisees to be of real value.

“Coming to events like our annual conference is what makes me feel part of something much bigger than just my own Stagecoach territory,” said Michelle. “This is my third time attending the conference as a franchisee – my fourth overall – and I always come away with so many fresh ideas and exciting new plans. For me, the best part about coming along to these events is spending time speaking with other franchisees and just generally celebrating our achievements. I’m proud to be a part of Stagecoach, and I’m thankful to the head office team for working so hard to put on such a wonderful conference.”

Before an evening of entertainment, longstanding franchisees were awarded for reaching milestones in their business, with many being recognised for their 10, 20 and 25 years in the network.

“What better way to recognise these franchisees than in front of their peers?” said Andy. “At Stagecoach, we’re all about community, so taking this time at the end of a busy day of learning and sharing felt like the perfect moment. I was proud to acknowledge these fantastic franchisees and celebrate the shared successes of our global network.”

To find out more about franchise opportunities with Stagecoach Performing Arts, visit

Notes to Editors

For more information, or to speak with Andy Knights or Michelle Holmes, contact Kelly Ayres at Rev PR on 07895 876745 or email
Images available: Hi-res images taken during the three-day conference.

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About Stagecoach Performing Arts

About Stagecoach Performing Arts: Over the years we have seen more than one million students unlock their potential, which is something they will value for their whole life. At Stagecoach we teach our students so much more than how to sing, dance and act. We help them blossom into well-rounded individuals, ready to embrace life and all its opportunities. With nearly 30 years’ experience in teaching the performing arts, we understand how to get the best out of our young performers. We delight in seeing our students have fun, make friends, learn new skills and discover hidden talents. We encourage them to take ‘safe risks’ through rehearsals and performance, which brings out a willingness to take on new challenges. None of us know what the future holds, which is why it’s so important for today’s children to be resilient, brave and self-assured. Furthermore you can rest assured that your child is in safe hands as we adhere to the strictest child safety policies. About joining Stagecoach as a franchisee: With our 30th birthday in 2018, the Stagecoach model has been proven and refined to become one of the UK’s leading performing arts opportunities. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing and supportive environment for creative learning. That’s just one of the reasons why 40,000 children every week flock to classes nationwide. Today, a network of more than 300 franchisees operate over 680 schools offering 1,780 classes in eight countries. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since it opened in 1988.

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