Stagecoach Performing Arts launches new global campaign for an inclusive future

On Wednesday 1st June, children’s services franchise Stagecoach Performing Arts announced the launch of its new global student recruitment campaign. Called ‘A Place To…’ the new messaging has been devised to ensure all children, no matter their ethnicity, background or experience with the arts, feel welcomed and celebrated to be who they want to be.

As part of an ongoing initiative to revolutionise the business model in 2022, this recent announcement plays a key part in the brand’s commitment to put health and wellbeing at the forefront of the franchise.

“Having only recently announced the rollout of our mental health first aid training for key members of our support staff, this campaign is the latest step in establishing Stagecoach as an ambassador for wellbeing,” explained Andy Knights, CEO. “We put the happiness of our students, franchisees and support team at the heart of the business, and this new campaign is a testament to that.”

The tagline and accompanying physical and digital assets will sit across all public-facing branding for the next two years. Franchisees will have access to a vast library of branded collateral that they can launch to the public this month. ‘A Place To…’ encompasses everything that is important to the Stagecoach brand and its brand essence of Creative Courage For Life®.

“From the moment this journey began, we really wanted to get a sense of what exactly Stagecoach means to our franchisees, teachers and students,” added Andy. “The one thing that kept coming back was that Stagecoach is like a second home. It’s somewhere children can express themselves, enjoy themselves and simply be themselves. Essentially, this campaign is based around the belief that children can be anything they want – whether that’s a dream of growing up to be a professional performer, a footballer or a lawyer.

“But as well as providing a place for them to be themselves, our sessions also provide a place to hit that high note, or perfect that monologue. It’s an all-encompassing message that is, perhaps more importantly, inclusive for all. We delight in seeing our students have fun, make friends, learn new skills and discover and develop their talents. We provide a safe, inspiring space to build their confidence.”

For more information about the new campaign, or to find out more about franchise opportunities with Stagecoach Performing Arts, visit

Notes to Editors

For more information, or to speak with Andy Knights, contact Kelly Ayres at Rev PR on 07895 876745 or email
Images available: Hi-res images of the new campaign collateral.

Attached Media

About Stagecoach Performing Arts

About Stagecoach Performing Arts: Over the years we have seen more than one million students unlock their potential, which is something they will value for their whole life. At Stagecoach we teach our students so much more than how to sing, dance and act. We help them blossom into well-rounded individuals, ready to embrace life and all its opportunities. With nearly 30 years’ experience in teaching the performing arts, we understand how to get the best out of our young performers. We delight in seeing our students have fun, make friends, learn new skills and discover hidden talents. We encourage them to take ‘safe risks’ through rehearsals and performance, which brings out a willingness to take on new challenges. None of us know what the future holds, which is why it’s so important for today’s children to be resilient, brave and self-assured. Furthermore you can rest assured that your child is in safe hands as we adhere to the strictest child safety policies. About joining Stagecoach as a franchisee: With our 30th birthday in 2018, the Stagecoach model has been proven and refined to become one of the UK’s leading performing arts opportunities. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing and supportive environment for creative learning. That’s just one of the reasons why 40,000 children every week flock to classes nationwide. Today, a network of more than 300 franchisees operate over 680 schools offering 1,780 classes in eight countries. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since it opened in 1988.

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