UK- established children's performing arts school signs deal to launch in China this month
On Tuesday 12th September, Stagecoach Performing Arts' CEO, Sarah Kelly, will sign a deal with Chinese business woman, Yang Jiamin, to launch the first schools in Beijing.
Following tester summer schools, 180 students have signed up for these first schools starting after the Chinese national holiday in October.
Yang Jiamin, a 30-year-old business woman, brought Western musical theatre to China a few years ago through her company, SevenAges.
Whilst it is another example of the East adopting Western culture, there are many elements that this successful franchise business is likely to adapt to suit both students and their parents. For example, the classes are normally three one-hour lessons but have been changed to match the Chinese system of 45-minute lessons.
The 4 Stagecoach schools across 2 locations in Beijing will begin with offering only the Main Stage classes for 6-12 year olds.
Both Sarah Kelly and Yang (Ivy) Jiamin are available for interview on request to Sally Butters 07887 495198 sally@revpr.co.uk
Notes:
For almost 30 years, the Stagecoach model has been proven and refined to become one of the UK’s leading performing arts opportunities. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing and supportive environment for creative learning. That’s just one of the reasons why 40,000 children every week flock to classes nationwide.
Today, a network of more than 300 franchisees operate over 680 schools offering 1,780 classes in eight countries. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since it opened in 1988.