Soft Drinks Company War on Plastic Bottles
Is it time to ditch the single use plastic bottle?
Innovative soft drinks company, Vit Stix is hoping to reduce your plastic consumption through a single portion drink.
Vit Stix, a single 10ml liquid portion of vitamins that adds to water, utilise 99% less plastic than bottled vitamin waters yet deliver the same refreshing vitamin drink, packed full of vitamins to enhance a users cognitive and physical performance.
Managing Director, Tom Anderson-Dixon, said, "with customers ranging from cyclists to mothers looking to hydrate their kids with vitamins, we are noticing that people are choosing Vit Stix to use within re-usable bottles".
With estimates of plastic bottles being recycled ranging from 25-50% there is still a significant volume of unrecycled plastic being dumped in landfills as a result of customer convenience for flavoured drinks with health benefits.
Julia Titcombe, Operations Director said "Whilst we're helping people to reduce their plastic footprint in a significant way, we're also trialling the use of recycled and recyclable laminate packaging to further support our customers changing desires".
Aside from a reduction in plastic weight, as concentrated single portions weighing only 10g, Vit Stix also result in a significant reduction (circa 98%) in weight and space, thus resulting in significant reductions in co2 waste through transportation. Tom commented, "our first product, Squash Stix, portions of squash, has been incredibly successful in the office watercooler sector and we are now working with large corporates to offer Vit Stix in both catering areas and at watercoolers to prevent the need for bottled drinks".
The company hope to launch a variety of drinks mixes with functional benefits to allow consumers to have convenient single portions
Learn more at www.vitstix.com
See the product in action at https://www.youtube.com/watch?v=JS1sNCkM7mk
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ABOUT VIT STIX
On a placement year with Marks & Spencer, Tom noticed people of all ages bringing bottles of squash into the catering unit, to make a squash drink at the watercooler. Making a coffee with a pot of milk, he suggested “what if we put squash into these portions and kept them by the watercooler?”… An idea was born!
After successfully launching and running Squash Stix, single portions of liquid squash concentrate, business partners Tom & Julia realised that running a business, exercising & socialising left little time to focus on getting the right vitamins through a healthy diet.
Sharing their issues with others and researching the market, they found that they were not alone, and on the back of the success from Squash Stix, they developed Vit Stix to allow them, and others, to conveniently stay hydrated with vitamins designed to enhance both cognitive & physical performance.
For more information contact Tom Anderson-Dixon
T: 07783114662
E: tom@squashstix.com