Start up vitamin tea brand, TEA+ relaunches following major Vitabiotics investment

The vitamin tea company, TEA+, has revealed a new look after partnering with Vitabiotics, the UK’s No1 vitamin company, which has invested in redeveloping the growing TEA+ brand.

The partnership comes about after extensive work to reformulate and reposition the range with the intention to bring the vitamin and supplement world into the tea sector for the first time. The goal behind the range was to create blends that have a fantastic natural fruit flavour that deliver on taste whilst also being enhanced with essential vitamins.

This rebrand comes following Founder James Dawson’s appearance on BBC’s Dragons Den earlier this year. The Yorkshire-based company came out with backing from Tej Lalvani, CEO of Vitabiotics and led to a reformulation and new brand launch as part of the Vitabiotics portfolio.

James explains the decision to rebrand: “It’s a huge opportunity for us. We set out to evolve the healthy hot drink space by introducing the world of supplements to the category for the first time. This partnership gives us the ability to leverage the expertise and trusted brand name of Vitabiotics and will take the range to a whole new level.”

Tej Lalvani says: “Vitamin infused tea is something we have been considering for a long time at Vitabiotics, so when James presented the product range in the Den, I was immediately interested in becoming a partner. So far I'm really impressed with what the business has to offer and I'm very excited about TEA+ becoming a long-term partner of Vitabiotics.”

Dawson launched TEA+ with wife Jade in 2016 and quickly saw success, winning multiple start up business awards with their industry first range of vitamin infused teas, containing up to 100% NRV vitamin levels per tea bag. The company launched to capitalise on the changing culture of tea drinking in the UK as black tea sales fall and growth continues in the green and herbal sectors.

The vitamin teas are already available in over 800 stores nationwide, including Holland & Barrett, Boots , Ocado, Whole Foods and many independent health food stores. The new partnership between TEA+ and Vitabiotics plan to roll this out to Boots and more retailers in the UK, through and internationally in the next 12 months.

To find out more about TEA+ you can visit the website or find them on social media at @teaplusuk.


For further information,images or product details please contact:

James Dawson - Founder, TEA+


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