A new kind of old fashioned: Introducing The Bitter Club
Hand-crafted cocktails are getting a makeover with the wonderfully natural, small-batch cocktail bitters and delightful garnishes on offer at The Bitter Club.
Handmade in the capital using only the finest natural ingredients, there are currently three flavours available – Hibiscus and Rose, Cinnamon and Orange, and Grapefruit and Elderberry. What's more, there are no artificial additives, sugar or flavourings and each bottle is hand-labelled by the founder herself.
Alongside the liquid bitters in their simple yet luxurious bottles, customers are invited to try a selection of delightful garnishes, such as delectable rosebuds or tangy dried orange slices.
“What we wanted to do is help people create delicious drinks of their own, without any fuss,” says owner Ro Murray. “Many of us have missed out on the cocktail bar experience in the past two years, so why not bring a bit of luxury in the form of delicious cocktails into your own home – while also making them incredibly easy to shake up?”
She goes on to explain that bitters are to drinks what spices are to food, adding a depth of flavour and balance to even the simplest of cocktails. Simply put, bitters can elevate any drink to a mouth-watering new experience. Bitters can even be added to mixers for a low-alcohol mocktail alternative.
As well as making an Old Fashioned anything but 'old fashioned', The Bitter Club is also staying current by making a sincere effort to reduce waste. Packaging is all recyclable and many of the garnishes available are made directly from the ingredients used in the bitters.
The Bitter Club is available at www.thebitterclub.co.uk and in select online shops such as Not On The High Street and Ankorstore.