Catering business owner has found a new love for teaching how to cook Indian authentic cuisine.
A Peterborough-based food truck owner who lost most of his catering business due to lockdown is now offering online cookery classes – teaching people how to make authentic Indian dishes.
Ajay Sabharwal, 47, whose company trades as Banjaraa, is on a mission to help busy households to make and repurpose Indian-inspired cuisine. In addition, Ajay is running ‘free from’ style courses for people seeking to avoid certain allergens.
“When my outdoor catering business became unviable due to Covid restrictions, I was in survival mode and launched a Crowdfunding campaign – offering prepaid gift vouchers in addition to other rewards to people who backed me. One of these rewards was a two-hour online cookery lesson. The response was amazing, with many people wanting to learn how to make authentic Indian curry base masala and more," said Ajay.
This gave Ajay the confidence to get his online cookery classes off the ground. In these unprecedented times, pivoting the business in a new, exciting direction is helping Ajay to stay afloat and is opening a whole new online teaching world.
Ajay is already looking into other formats of one-to-one and group Zoom sessions, as well as launching a website with pre-recorded cooking lessons led by Ajay himself. “I never knew I had this talent, which I would enjoy so much!” said Ajay.
For more information on cooking lessons, please contact Ajay on firstname.lastname@example.org or visit https://banjaraa.co.uk/cooking-course/
[Sending on behalf of my client Banjaraa]