Automotive business bucks the trend - The Wheel Specialist Registers Record Sales
After another successful year, The Wheel Specialist has confirmed its position as the UK’s leading alloy wheel refurbishment company, registering record sales of £10.4 million. During the past 12 months, the company also saw an 18 per cent increase in returning customers; a 7% rise in new customers to over 17,000; and the opening of three new franchises.
However carefully you drive, accidents happen. If you’ve ever scraped your car wheel along a kerb, you’ll be familiar with the grinding sound and the feeling of dread that accompanies it. But before you wince at the cost of a new set of alloys, you might consider having them refurbished. After all, more often than not refurbishment has got to be better than replacement.
The trick is finding a company that you can trust with your wheels. Not a mobile unit that isn’t able to carry the equipment or a back-street garage that doesn’t follow the strict procedures and processes necessary to ensure the perfect finish but a company that knows what they’re doing, has the necessary experience, and uses the latest technology to provide the best finish available.
“Customer experience is critical to our business” said Ginny Murphy, Founder of The Wheel Specialist, “Customers use TWS because we place quality and experience right at the top of our priorities, we’ve learned that our service users want a premium offering and that’s exactly what we deliver”.
Not only does TWS provide the highest quality finishes on the market, it also achieves it in the fastest time – a same day service for powder-coated alloys and a maximum of three days for diamond-cut alloys. The company is so confident in the quality of its work that it offers a 12-month guarantee for powder-coated work and 6-month guarantee for diamond-cut wheels.
Thirty years after refurbishing its first scuffed alloy wheel, The Wheel Specialist is now the leading alloy wheel refurbishment company in the UK. As well as many of the UK’s major automotive businesses which use TWS as their preferred partner, the company serves the public through its nationwide network of franchises.
Each franchise is built on a team of skilled technicians who offer a complete repair service, from preparation to finishing, faster than any of their competitors. They are able to provide the highest quality finishes to any scuffed, scraped or tarnished wheel, matching any original manufacturer’s colour and finish, or customising wheels to a particular design.
As the UK’s largest and most experienced specialist, TWS continues to innovate, finding new ways to improve the quality of its product and service, working closely with all major automotive paint and equipment manufacturers to develop new, bespoke tools and finishes. That’s why customers, both public and trade, return to TWS time and again.